How much does EDDM postage cost in 2026?

EDDM postage costs $0.26 per piece in 2026 for flat mailpieces up to 3.3 ounces. This is significantly cheaper than First-Class Mail ($0.73) or standard Marketing Mail ($0.43), making EDDM the most affordable way to reach local households.

What is the total cost to send 1,000 EDDM postcards?

The total cost for 1,000 EDDM postcards is approximately $720-760, which includes printing ($200-250), postage at $0.26/piece ($260), and mailing services ($200-250). This works out to about $0.72-0.76 per piece fully delivered.

What size postcard qualifies for EDDM?

EDDM mailpieces must be larger than standard letter size. The minimum size is 6.125 inches tall OR 11.5 inches long OR 0.25 inches thick. Most businesses use 6.25x9 inch postcards as the standard EDDM size. Maximum size is 12x15 inches.

What is the minimum quantity for EDDM?

EDDM requires a minimum of 200 pieces per carrier route and a maximum of 5,000 pieces per day for EDDM Retail. There is no minimum total quantity requirement, making it accessible for small businesses testing local markets.

What is the difference between EDDM Retail and EDDM BMEU?

EDDM Retail allows you to drop off mail at any post office with minimal paperwork - ideal for smaller mailings. EDDM BMEU (Bulk Mail Entry Unit) requires dropping off at specific facilities but offers the same postage rate with more flexibility for large-volume mailers.

Is EDDM cheaper than targeted direct mail?

Yes, EDDM is significantly cheaper. EDDM postage is $0.26/piece vs. Marketing Mail at $0.43/piece for targeted mailings. Plus, EDDM requires no mailing list purchase. However, targeted mail reaches specific households while EDDM goes to every address on a route.

How long does EDDM take to deliver?

EDDM typically delivers within 3-14 business days after drop-off at the post office. Delivery timing depends on the local post office workload and carrier routes selected. For time-sensitive campaigns, plan to drop off mail 2 weeks before your desired in-home date.

Can I track EDDM delivery?

EDDM does not include tracking by default since mail goes to every address on a route rather than specific recipients. However, you can use Informed Delivery campaigns to see digital previews and engagement metrics for households enrolled in the USPS program.

What industries benefit most from EDDM?

Local service businesses benefit most from EDDM including restaurants, real estate agents, home services (HVAC, plumbing, landscaping), dental offices, gyms, and retail stores. Any business serving a geographic area can effectively use EDDM to reach nearby households.

Do I need a mailing list for EDDM?

No, EDDM does not require a mailing list. Instead, you select carrier routes by ZIP code and your mail goes to every residential address on those routes. This eliminates list rental costs and data processing fees, further reducing your overall campaign cost.

EDDM Cost Breakdown | Printing + Postage Pricing

TL;DR: EDDM costs $0.50-0.75 per piece fully delivered

Postage is $0.26/piece. Add printing and mailing services for $0.25-0.50 more. 1,000 postcards = ~$720 total. Select your EDDM routes or get a free quote

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Direct Mail Specialists · Mail Processing Associates

EDDM Cost: Complete 2026 Pricing Guide for Every Door Direct Mail

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