Full-color rack cards printed in-house in the standard 4 x 9 size, sized to drop straight into a brochure rack or literature display. Durable 14pt and 16pt cardstock, matte, gloss, or UV coating, single or double sided. Shipped to all 50 states or picked up in Lakeland, Florida.
A rack card has one job: stand up straight in a crowded display and get picked up. That takes the right stock, accurate color, and a clean trim to the exact 4 x 9 size. We run all of it on our own equipment in Lakeland, so your cards arrive flat, square, and ready to load - not curled, off-color, or trimmed wrong by a vendor you never spoke to.
Your rack cards are produced on our own presses in Lakeland. That means we control color, stock, and the trim to a true 4 x 9 directly, instead of routing your job out and hoping it comes back right and on time.
One property or a whole network of visitor-center racks - we are set up for both. Multi-location hospitality and attraction programs can be standardized, so you reprint the same card wave after wave without re-quoting from scratch.
From one Lakeland facility we serve commercial customers across all 50 states. Rack cards ship boxed and protected so they arrive flat and rack-ready, in the quantity and on the schedule your display program needs.
A rack card is a single, flat card - not a folded brochure - sized to fit a standard display slot. It is the cheapest, fastest way to put your offer in front of foot traffic wherever a display rack sits, and the easiest piece to restock when it runs low.
The tall, narrow 4 x 9 shape is engineered to fit brochure-rack and counter-display slots. Because it is a single piece, it reads at a glance, costs less than a folded brochure, and is simple to design and reprint.
Rack cards live wherever a literature display catches a passerby - hotel lobbies, visitor centers, welcome desks, waiting rooms, and counters. The standard size means your card sits cleanly beside everyone else's instead of sticking out or sliding down.
4 x 9 is the standard and fits most racks. These are options, not a fixed menu - if your display calls for a different fit, tell us the slot size and we will set the file up correctly and quote it.
Not sure which size? Tell us where the card will sit and which rack it has to fit - we will recommend the right format.
A rack card has to stand up straight, survive handling, and look the part. Choose a heavier card weight for rigidity, then a coating that matches your message - matte for clean reading, gloss or UV to make photography pop.
The brightest, most saturated finish.
A reflective coated surface that makes photography and color pop in the rack. Best for photo-led tourism, attraction, and real estate cards that need to grab a passerby.
Flat, glare-free, and refined.
A non-reflective surface that reads as premium and is easy on the eyes up close. The safe default for detail-driven and professional-service rack cards that people actually read in hand.
High shine, extra durable.
A hard, high-gloss coating that resists scuffing and fingerprints in a busy rack. The move for cards that get handled all day in high-traffic lobbies and welcome centers.
Heavier card weights so the rack card stands up straight and survives handling without curling. 14pt is the cost-efficient default; 16pt gives a more premium, substantial feel.
Lead with a strong front in the rack, then use the back for details, a map, hours, or a call to action. Print one side for a simple message, both sides for more to say.
Not sure on stock or coating? Tell us where the card will sit and how often it gets handled and we will recommend the weight and finish that holds up.
A rack card competes in a slot where only the top few inches are visible. The pieces that get picked up follow a clear hierarchy from top to bottom.
In a rack, only the top of the card shows. Put your strongest image, your name, and a one-line hook in the top third so it earns the pick-up before anything else is read.
The narrow shape reads top to bottom. Lead with the offer, support it with two or three quick points, and finish with a single, obvious next step rather than crowding in everything at once.
Save the details for the back - a map, hours, pricing tiers, or a QR code - and close with one clear call to action so the reader knows exactly what to do after they pick the card up.
No artwork yet? Our in-house design team builds rack cards to this hierarchy every day - send a brief and your photos and we will lay it out for the format.
Rack cards do quiet, steady work for any business that lives near foot traffic and a display rack.
Hotels, resorts, tours, and destinations fill lobby and visitor-center racks with cards that sell rooms, excursions, and things to do nearby.
Museums, parks, theaters, and festivals use rack cards to promote admission, showtimes, and seasonal events across a network of display partners.
Agents and brokerages put listing and community rack cards on office counters and partner displays, with a photo on the front and details on the back.
Clinics, financial offices, and service firms place rack cards in waiting rooms and reception areas to explain a service and prompt the next step.
Studios and gyms hand out and rack cards that pitch a membership, a class series, or a first-visit offer at the front desk and around the neighborhood.
Franchises and chains standardize one rack card across every location, then reprint on a schedule so each site stays stocked with a consistent piece.
Four steps from file to rack-ready cards. Most jobs ship in a few business days; rush is available.
Upload print-ready artwork with your size, stock, coating, and sides - or have us design it from a brief.
Resolution, bleed, and the finished 4 x 9 size reviewed and proofed before we print.
Produced in full color on your chosen stock, coated, then trimmed to size. Rush available.
Boxed flat and shipped to any of the 50 states, or ready for pickup in Lakeland.
Still have a question? Call (863) 687-6945 or email [email protected].
Folded brochures when you have more to say than a single rack card holds.
Full-page flyers for handouts, counters, and bulletin-board promotion.
The full in-house print lineup, from rack cards to catalogs and beyond.
Postcards, brochures, flyers, business cards, and the full print catalog.
Tell us the size, stock, coating, sides, and quantity. Most quotes come back within one business day, itemized so every line is visible before you commit.
No design yet? Our in-house designer can build one from your brief - just pick that option below. Since 1989. Veteran-owned. SOC 2 certified.
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