Flat, unfolded sheets that do one job loudly: the sale, the opening, the event, the offer. Printed full color on text or cover stock, single or double sided, then shipped to all 50 states, mailed for you, or picked up in Lakeland, Florida.
A flyer is the most honest format in print: a single flat sheet that has to earn its keep in one glance. Done right, it delivers your message to thousands of mailboxes and hands at a fraction of what digital ads cost per impression, and a single 8.5 x 11 sheet gives you roughly four times the printable area of a standard 4 x 6 postcard. The sections below cover sizes, stocks, sides, finishing, and the two ways a flyer gets into the mail, so the quote you request is the one your campaign actually needs.
Your flyers are printed and finished under one roof in Lakeland, Florida. The job moves from file check to press to cutter to the box, or straight to the mailing department, without ever leaving the building.
Our in-house design team can build the flyer from scratch or fix the files you send. Either way you approve a digital proof before production, and our prepress team flags resolution, bleed, and color issues while they are still free to fix.
MPA is a Veteran-Owned Small Business, SOC 2 Type 2 certified, and HIPAA-compliant, with 5.0 stars across 100+ verified Google reviews. Those controls cover every job we run, including a box of 250 flyers.
Flyers earn their place when you need more room than a postcard offers but less production than a brochure or letter package demands. That makes them the natural format for event promotions, menu inserts, product launches, service announcements, and campaign pushes: one sheet, one strong headline, one clear call to action. And when the piece mails to a neighborhood, the physics favor paper. The Data and Marketing Association reports direct mail achieving a 4.4 percent response rate on prospect lists against 0.12 percent for email, which is the difference between a kitchen counter and a spam folder.
Behind every run sits the same backstop we put behind every product: a 100 percent quality guarantee. If the printed piece does not match the approved proof, we reprint it at no cost, no arguments, no fine print. We have held that line since 1989, and with no minimum order quantities you can test a small run before committing to a big one.
Size decides three things at once: how much you can say, how the piece feels in hand, and what it costs to mail. Four standard sizes cover most flyer jobs; the formats below them cover the rest.
the workhorse
The most common flyer size in direct mail and the most efficient on press. It fits a #10 envelope folded in thirds, qualifies as a USPS letter when folded, and prints with minimal paper waste.
Best for: nearly everything, from handouts to self-mailers.
compact & economical
Half a letter sheet: the handout that fits a counter stack, a bag stuffer, an order insert, or a windshield. Short message, small footprint, friendly budget.
Best for: counter giveaways, package inserts, quick promos.
about 30% more area
The letter sheet with extra column inches. Legal-size flyers still fold down to fit a #10 envelope and give menus, service lists, and detailed event schedules the room they need.
Best for: menus, price lists, packed schedules.
maximum impact
The biggest standard flyer. Unfolded it mails as a USPS flat and is impossible to miss; folded in half it becomes a four-panel 8.5 x 11 piece for menus, property sheets, and newsletters.
Best for: restaurant menus, property sheets, big reveals.
6.5" x 9" and 9" x 12"
Neighborhood-drop favorites. The 6.5 x 9 meets EDDM size minimums at the friendliest print cost, while the 9 x 12 buys maximum visibility in the mailbox stack.
Best for: every-door campaigns and saturation drops.
up to 12" x 18"
Flyers and sell sheets run up to 12 x 18 on our digital presses, and custom trims are welcome. Going non-standard can affect postal processing, so if the piece mails, we flag the rules before it prints.
Best for: sell sheets, rack cards, odd-shaped ideas.
If the flyer mails, size is also a postage decision. USPS prices a folded letter-size piece at the cheapest presorted rates, while anything larger ships as a flat and costs more per piece. The practical rule from thousands of mailings: when postage matters, design the flyer to fold down to letter dimensions, because the savings on a few thousand pieces can cover the folding itself.
When attention matters more than postage, go the other way. Larger mailpieces consistently outperform smaller ones in the mailbox, which is why EDDM campaigns built around 9 x 12 and folded 11 x 17 formats are so common: the format itself does part of the selling before anyone reads a word.
Folding is also how one size becomes another. A letter fold takes the 8.5 x 11 down to thirds for a #10 envelope or a tabbed self-mailer, the half fold lands at 5.5 x 8.5 with a generous address panel, and a z-fold reveals the message in stages: step one, step two, step three. Every fold shows up as its own line on the quote, so you can see exactly what the postage savings buy.
Not sure which size to choose? Tell us what the flyer needs to do and we'll recommend one with the quote.
Get a Flyer Quote →A flyer lives a rougher life than most print: mail equipment, door handles, counter stacks, back pockets. Text weights keep the budget and the postage light; cover weights survive the trip and feel like they cost something.
light & economical
The budget-friendly sheet for envelope inserts and high-volume handout stacks. A natural, writable surface that keeps mailing weight down.
Best for: envelope-stuffed flyers, informational inserts.
the flyer favorite
The most popular flyer stock for a reason: smooth surface, vibrant color reproduction, professional feel, and enough body to hold up as a folded self-mailer.
Best for: most flyer campaigns, mailed or handed out.
rigid & premium
Closer to a thin postcard than a sheet of paper. Excellent durability through the mailstream and a premium first impression for pieces that need to stand out.
Best for: unfolded self-mailers, premium offers.
thick & writable
All the rigidity with a surface that takes a pen. The right base for flyers carrying a fill-in form, a reply panel, or a coupon someone writes a name on.
Best for: reply devices, forms, coupon flyers.
available finishes
Gloss UV for shine and color pop, matte for glare-free reading, soft-touch for a velvet feel, and aqueous for fast-drying scuff resistance through postal equipment.
Best for: mailed pieces and heavy-handling handouts.
linen, recycled & more
Linen textures, recycled stocks, plus synthetic sheets, labels, and clear materials for the jobs where the surface itself is part of the message.
Best for: brand-forward pieces and unusual applications.
Two rules of thumb keep most flyer quotes honest. First, match the stock to the journey: a flyer riding inside an envelope can go light, a self-mailer needs 80lb gloss text or heavier to survive postal processing, and a piece handed across a counter earns cover weight because the hand judges before the eye does. Second, remember that color sits brighter on coated sheets and softer on uncoated ones, so if an exact brand color matters, say so and we will advise on the surface before the proof.
Quantity changes the calculus too. On a short run, upgrading the stock costs little in absolute terms and changes how the piece is received. On a high-volume mailing, a lighter sheet can fund thousands of additional pieces. The itemized quote shows exactly what each choice is worth, and paper samples are yours for the asking.
Torn between two stocks? Request paper samples with your quote and decide by hand, not by adjective.
Get a Flyer Quote →The cheapest design decision on the whole flyer, and the one most people make backwards. Decide what the message needs first, then pay for exactly that.
one face, lower cost
Costs less to print and leaves a clean back, which self-mailers put to work as the address panel with postage and the required USPS markings. Also the natural choice for bulletin boards, counter stacks, and anywhere only one face ever shows.
Choose it when: the message fits one face or the back belongs to the mail panel.
twice the content space
The standard choice when the flyer goes inside an envelope or changes hands at a counter: offer up front, proof and detail on the back. Printing both sides also halves the sheet count of a big handout run, which the quote reflects.
Choose it when: the offer needs supporting copy, a menu, or a map.
A flyer rarely ships as a bare sheet. The bindery work that turns a press run into a finished campaign happens in-house, so the schedule has no hand-offs in it.
Letter fold, half fold, z-fold, and gate fold, with scoring where the stock needs it so heavy sheets crease clean instead of cracking through the ink.
Folded self-mailers get wafer-seal tabs placed to USPS automation standards, so the piece rides the postal equipment instead of jamming it.
Die-cutting for shapes, perforating for tear-off coupon panels, plus numbering, drilling, and padding when the flyer doubles as a form or a counter pad.
Flyer pricing moves on four levers: quantity, size and stock, sides and finishing, and turnaround. Every quote is itemized line by line so you can see each lever, and it usually comes back within one business day.
the biggest lever
Setup is the fixed part of any run, so the unit cost steps down as the count climbs. Volume pricing breaks are built into every quote, and a season ordered as one run beats a string of small reprints.
Price moves with: how many pieces run together.
the raw material
Bigger sheets and heavier stocks carry more of the quote. Text weight keeps a mailing light on postage; cover weight makes a handout feel substantial. The sheet is the raw material, and you choose how much of it to buy.
Price moves with: the sheet you build on.
the optional layer
A second side adds a pass; coatings, folding, tabbing, and perforation each add a step. Plenty of flyers need none of them, and the ones that do are buying durability or mail-readiness on purpose.
Price moves with: which extras you specify.
the calendar lever
Standard schedules cost less than rush ones. Tell us the in-hand date, or the in-home date if the flyer mails, and the quote is built backward from it with the schedule committed before anything runs.
Price moves with: how fast it has to happen.
How to read the quote. Every flyer quote arrives itemized: one line for the press run at your quantity, one for the stock, one for any folding or finishing, and, if the job mails, separate lines for addressing, postage, and postal entry. Paper, printing, cutting, file review, proofing, and packaging are included in the print lines; design help and shipping are quoted separately so you only pay for what you use. Nothing hides inside a bundle, which means you can tune the quote yourself: drop to one side, step down a stock, or split the run across two versions, and the line items show what each decision is worth.
Why a quote instead of a price grid? Because the cheapest version of your flyer is usually one substitution away, and a grid cannot see it. A handout quoted on cover stock gets a text-weight suggestion when the extra rigidity buys nothing. A mailing designed as a flat gets a fold recommendation that moves it into letter rates. The quote desk catches those before you spend, and it still answers within one business day.
Itemized by size, stock, sides, and quantity. Usually back within one business day.
Four steps from first email to flyers in hand, or in mailboxes.
Tell us the size, stock, sides, quantity, and whether it mails. Itemized quotes usually come back within one business day.
Send a print-ready PDF or native files for a free pre-flight check on resolution, bleed, and color. Nothing prints until you approve the digital proof.
Short runs print digitally with no plate setup; high-volume runs can shift to offset for the lowest per-piece cost. Cut, folded, and tabbed to spec, with rush available.
Boxed and shipped anywhere in the US, handed straight to the mailing department, or picked up at our Lakeland facility.
File setup, in one paragraph. Build the flyer at final size and export a print-ready PDF with 0.125 inch of bleed on all sides so no white sliver shows after cutting. Keep images at 300 DPI at final size, design in CMYK rather than RGB so colors do not shift on press, and embed or outline every font. Native InDesign, Illustrator, and Photoshop files are welcome too, and our prepress team reviews every file before it runs.
None of that is homework you have to pass. Every order gets a free file check before anything prints, and the proof shows you exactly what the press will see. Want a machine to check first? Run the free file check tool and it reads DPI, bleed, color mode, and font embedding in about 30 seconds.
A flyer that mails skips the rack and goes straight to the kitchen counter. There are two ways to get it there, and the right one depends on whether your filter is geography or demographics.
every door, no mailing list
Every Door Direct Mail delivers your flyer to every residential address on the postal carrier routes you select, with no mailing list to buy and the lowest postage rates USPS offers. An 8.5 x 11 flyer qualifies unfolded, and routes are chosen ZIP code by ZIP code, typically a few hundred households at a time.
It is the classic play for restaurants, home services, retail openings, and any business whose customers live within a few miles of the front door.
your list or a targeted one
When the audience is defined by more than geography, the flyer mails to a list: your customer file or a targeted rental filtered by demographics, income, or industry. The mailing side covers NCOA address updates, CASS certification, deduplication, presort, and USPS entry, with the flyer folded and tabbed as a self-mailer or inserted into an envelope.
Variable data printing can personalize each piece with the recipient's name, neighborhood, or offer, which is where flyer response rates climb.
Because printing and mailing happen under one roof, the finished flyers move from the cutter to the mailing department the same day, which saves 2 to 5 business days against shipping a print run to a separate mail vendor and removes a whole category of hand-off mistakes. One team owns the piece from file check to postal entry, and one schedule covers all of it.
Build the response loop into the flyer before it prints. A QR code pointed at a campaign-specific landing page, a coupon code on a perforated panel, a dedicated phone number, or a personalized URL per recipient all turn a mail drop into a measurable channel, and variable data printing can assign a unique code to every household. Test a small run, read the numbers, then scale the routes that paid for themselves.
Choosing between EDDM, a targeted list, and full saturation mail is its own decision, with trade-offs in targeting, prep, and postage. Our guide on how to mail flyers to a neighborhood walks through all three methods, and the direct mail flyers guide goes deeper on sizes, postage classes, design rules, and response tracking when you are ready to plan the campaign itself.
Mailing the run? Say so in the quote request and the print and postal lines arrive itemized side by side.
Get a Flyer Quote →Six kinds of buyers we print flyers for, and the job each one hands the sheet.
One date, one offer, one loud page. Launch announcements and grand-opening pushes blanket the surrounding routes with EDDM and stack the leftovers at the register.
Menu launches, weekly specials, and coupon flyers with a perforated tear-off panel, timed to openings, seasonal menus, and slow-week recovery campaigns.
Sales events, new store openings, and seasonal promotions, where a bold sheet in every nearby mailbox still moves foot traffic the way a feed ad cannot.
Just-listed and just-sold flyers, open house invitations, and market updates that build neighborhood authority one carrier route at a time.
Landscaping, HVAC, plumbing, pest control, and roofing crews mail seasonal flyers a few weeks ahead of demand, then hand the same sheet out on every estimate.
Appeals, capital campaigns, and event invitations, often mailed at the nonprofit postal rates the organization already qualifies for.
Flyers multiply inside a campaign. The same sheet that rides an EDDM drop can stuff envelopes, stack on counters, and restock the crew trucks. Because flyers, postcards, and brochures quote through the same desk, one message can hit the mailbox and the front counter in the same week, on one invoice.
The shortest version: a flyer stays flat, a brochure folds into panels. Buy by how the reader should meet the message.
One unfolded sheet, read as one page in one glance. It can still be folded to fit an envelope or tabbed as a self-mailer, but the layout works as a single composition: headline, offer, call to action. Fastest to produce, easiest to hand out.
You are here: flat sheets, half page to tabloid.
One sheet designed around folded panels, six or more faces that reveal in sequence: cover, inside flap, full spread. The fold is the point, and the layout is built panel by panel from the start. The moment your content wants a guided reading order, it stopped being a flyer.
Go to: Brochure Printing →
And if the message is one line and a phone number, neither is the answer: a postcard says it cheaper, with no envelope and no fold. Simple offers belong on cards; offers that need explaining belong on flyers; stories told in sequence belong in brochures.
The eight questions the quote desk hears most, with the same answers we give on the phone.
Flyers rarely travel alone: a postcard for the follow-up, a brochure for the long story, a mailing program to carry all of it. Start here.
Folded panels for the stories a flat sheet cannot tell, tri-fold to gate fold.
The short-message companion piece, printed, addressed, and entered with USPS.
The piece that goes in the pocket after the flyer does its job.
The full service hub: booklets, newsletters, envelopes, and everything between.
Sizes, postage classes, design rules, and tracking for flyer campaigns that mail.
Data hygiene, presort, and USPS entry for self-mailer and envelope campaigns.
Since 1989. Veteran-owned. HIPAA-compliant and SOC 2 certified. Quote within one business day.
Tell us the size, the stock, the quantity, and whether it mails. No artwork yet? Mention design help with your quote request and the proof comes built to size, bleed and all.