EDDM Postage Rates: Current 2026 USPS Pricing
EDDM postage rates make Every Door Direct Mail one of the most affordable ways to reach residential and business addresses in your target area. At just $0.26 per piece (including fees), EDDM costs a fraction of what you would pay for First-Class Mail or even standard Marketing Mail. Understanding exactly what you will pay - and what factors affect your total cost - helps you budget accurately and maximize your return on investment.
Ready to see what your EDDM campaign will cost? Use our free EDDM route planning tool to select carrier routes and get instant pricing estimates.
Current EDDM Postage Rates (2026)
USPS offers two EDDM entry options, each with slightly different pricing. The rate you pay depends on how you enter your mail into the postal system.
EDDM Retail
EDDM Retail is designed for small businesses that drop off their mail directly at the local post office. This is the simplest option and requires no permits or special accounts.
- Per-piece rate: $0.226
- Facing slip fee: $0.50 per bundle (approximately 15 pieces per bundle)
- Effective per-piece cost: Approximately $0.26 when including the facing slip fee
- Minimum per drop: 200 pieces
- Maximum per day per ZIP: 5,000 pieces
EDDM Retail is ideal for campaigns of 200 to 5,000 pieces. You pay at the post office counter when you drop off your mail - no permits, no annual fees, no bulk mail accounts required.
EDDM BMEU (Business Mail Entry Unit)
EDDM BMEU is the commercial version, typically used by mail service providers like MPA on behalf of businesses. It offers a slightly lower per-piece rate and no daily maximum.
- Per-piece rate: Approximately $0.214
- Requires: USPS Business Mail permit and BMEU access
- No daily maximum: Mail as many pieces as needed
- Best for: Campaigns over 5,000 pieces or recurring mailings
When you work with MPA, your EDDM mail is entered through our BMEU facility, which means you get the lower commercial rate without needing your own permit. We handle all postal paperwork, bundling, and entry - you just approve the routes and we take care of the rest.
EDDM vs Other USPS Postage Rates
To understand why EDDM is such a compelling value, compare its postage rate to other USPS mailing options for the same type of mailpiece:
| Mail Class | Per-Piece Rate | Mailing List Required? | 5,000-Piece Cost |
|---|---|---|---|
| EDDM Retail | $0.26 | No | $1,300 |
| EDDM BMEU | $0.214 | No (permit needed) | $1,070 |
| Marketing Mail (Presorted) | $0.43 | Yes | $2,150 |
| Presorted First-Class | $0.68 | Yes | $3,400 |
| First-Class Mail | $0.74 | Yes | $3,700 |
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