Direct Mail Glossary
Plain-language definitions of the direct mail terms people ask about most, written by the team that runs the mail. Each entry is a short, straight answer, then a link to how Mail Processing Associates handles it.
What is direct mail marketing?
Sending physical printed pieces to a targeted list of households or businesses to drive a measurable response.
What is EDDM (Every Door Direct Mail)?
A USPS service that delivers a mail piece to every address on chosen carrier routes, with no mailing list needed.
What is the USPS Tactile, Sensory and Interactive promotion?
A limited-time USPS postage discount that rewards mail with physical engagement like textures, coatings, or interactive elements.
What is geo-targeted direct mail?
Mail sent only to addresses inside a defined geographic boundary such as a zip code, neighborhood, or radius.
What is A/B testing in direct mail?
Mailing two or more versions to comparable random splits of an audience to find the version that drives more response.
How is direct mail ROI tracked?
Measuring the revenue a campaign generates against its cost, using coded response channels to attribute each lead.
Ready to put this into a campaign?
Mail Processing Associates runs over 10 million mail pieces a year for more than 700 business customers, all 50 states from a single Lakeland, Florida facility. See direct mail services or EDDM mailing.