Full-Service Direct Mail Marketing
From strategy to mailbox. We handle targeted mailing lists, variable data personalization, print production, and postal drop - so your message reaches the right audience and drives measurable results.
2-5%
Response Rate
112%
Median ROI
70%
Act on Mail
Why Direct Mail Works
70%
of consumers act on direct mail
112%
median ROI on direct mail (DMA)
The Basics
Direct mail marketing is the practice of sending physical promotional materials - postcards, letters, catalogs, or brochures - directly to a targeted audience through the postal system. Unlike digital ads that disappear in a scroll, direct mail sits on kitchen counters, gets pinned to fridges, and gets handed to decision-makers.
Direct mail consistently delivers 2-5% response rates compared to 0.1-0.5% for email. It works because physical mail demands attention in a way that digital noise doesn't. And when combined with modern data targeting, direct mail campaigns can reach exactly the right audience with personalized messaging that drives action.
MPA provides full-service direct mail printing and mailing services - from list acquisition and campaign strategy through production, mail preparation, and postal drop. One vendor, one timeline, measurable results.
Pricing
Direct mail costs depend on format, quantity, and postage class. Here's what a typical campaign looks like per piece, all-in.
| Format | Printing | Mail Prep | Postage | Total/Piece |
|---|---|---|---|---|
| Postcard (6x9) | $0.08-0.15 | $0.05-0.08 | $0.28-0.43 | $0.41-0.66 |
| Letter + Envelope | $0.15-0.30 | $0.08-0.12 | $0.43-0.68 | $0.66-1.10 |
| Self-Mailer / Brochure | $0.12-0.25 | $0.06-0.10 | $0.43-0.68 | $0.61-1.03 |
| Catalog / Booklet | $0.40-1.50 | $0.08-0.15 | $0.68-1.10 | $1.16-2.75 |
Mailing list acquisition
$0.03-0.10 per name depending on targeting selects. Use your own list for $0.
Nonprofit postage discount
MPA is an authorized nonprofit mailer. Saves ~$0.19/piece vs. commercial rates.
Prices based on 2,500+ quantity with presort Marketing Mail postage. Get an exact quote for your campaign.
From Strategy to Mailbox
Every successful direct mail campaign follows the same five steps. We handle all of them.
Define your goals, audience, offer, and success metrics.
Source or clean your mailing list for maximum deliverability.
Create mail pieces with personalized variable data per recipient.
Production printing, addressing, sorting, bundling, traying.
USPS entry, delivery confirmation, response measurement.
Not sure where to start?
Call us and we'll walk through your campaign goals. No pressure, just honest advice. (863) 687-6945
What's Included
Full-service direct mail means you don't coordinate between a designer, a printer, a data vendor, and a mail house. MPA handles the complete workflow under one roof - from file intake through postal drop.
Whether you need 1,000 postcards to a local ZIP code or 200,000 personalized letters to a national audience, the same team handles your campaign from start to finish.
Consumer and business lists by demographics, geography, income, and behavior
NCOA address updates, CASS certification, deduplication. Learn more
Unique text, images, and offers per recipient for higher response
Digital and offset printing for postcards, letters, self-mailers, brochures, catalogs
Addressing, tabbing, inserting, sorting, bundling for maximum postage discounts
Direct drop at our presort facility with delivery confirmation
Formats
Every format, every finish, every mail class. All produced and mailed from our facility.
The workhorse of direct mail. Highest visibility (no envelope to open), lowest postage rates, and fast to produce. Available in 4x6, 6x9, 6x11, and oversized formats.
Best for: Promotions, events, grand openings, appointment reminders
Envelope, letter, and inserts for a personal touch. Higher open rates for complex offers. Available with window envelopes, custom printing, and multiple inserts. Need complex kit assembly? See our fulfillment services.
Best for: Fundraising, insurance enrollment, financial services, B2B
Folded pieces that mail without an envelope. More space than a postcard, lower cost than a letter package. Tabbed to meet USPS automation requirements.
Best for: Product catalogs, menu mailers, multi-service promotions
Multi-page pieces for product lines, course catalogs, annual reports, and donor impact reports. Saddle-stitched or perfect bound.
Best for: Retail, higher education, nonprofits, membership organizations
Pressure-sealed mailers for secure, personalized communications. Looks like an official document - high open rates. Variable data on every piece.
Best for: Invoices, tax documents, compliance notices, benefits enrollment
Every Door Direct Mail reaches every address on selected carrier routes - no mailing list needed. The lowest USPS postage rate available at $0.25/piece.
Best for: Local businesses, restaurants, home services, grand openings
Learn about EDDMThe Comparison
Direct mail isn't competing with digital - the best campaigns combine both. But here's why physical mail still outperforms on key metrics.
Sources: ANA/DMA Response Rate Report, USPS Household Diary Study. Direct mail and email work best together - ask us about integrated campaigns.
Industry Solutions
We've produced direct mail campaigns for businesses in every major industry. Here's how direct mail works for yours.
Patient acquisition, appointment reminders, wellness campaigns, and HIPAA-compliant mailings. Direct mail reaches patients who don't check email.
AEP/OEP enrollment campaigns, policy renewals, cross-sell offers, and compliance mailings. Time-sensitive campaigns that hit enrollment windows.
Fundraising appeals, donor stewardship, event invitations, and annual reports. We're an authorized nonprofit mailer - saving you ~$0.19/piece on postage.
Just listed/just sold postcards, neighborhood farming, open house invitations, and market update mailers. Consistent direct mail builds local recognition.
Enrollment campaigns, viewbook mailings, alumni giving appeals, and event invitations. Variable data personalization for different student segments.
Account statements, compliance mailings, product cross-sell, and new account acquisition. Secure variable data printing for sensitive communications.
Measure What Matters
Every direct mail campaign should be measurable. We set up tracking before your campaign mails so you can calculate real ROI - not guesswork.
A unique QR code printed on every mail piece, tied to your campaign.
Recipients scan with their phone camera - no app needed. Lands on your custom page.
Every scan logs the time, location, device type, and what actions they take on the page.
Get a clear report: total scans, page visits, form submissions, and phone calls.
Plus, we also set up:
Unique Promo Codes
Track redemptions per campaign
Dedicated Phone Numbers
Attribute calls to campaigns
Custom Landing Pages
Unique URLs per mail piece
Matchback Analysis
Measure conversion without codes
Questions
Direct mail campaign costs vary based on quantity, mail piece format, and postage class. A typical postcard campaign runs $0.40-0.80 per piece including printing, mail prep, and postage. Letter campaigns with inserts run $0.75-1.50 per piece. Mailing list acquisition adds $0.03-0.10 per name. Contact us for a custom quote based on your specific campaign.
Direct mail response rates average 2-5% depending on the audience and offer. House lists (your existing customers) typically see 3-5% response rates. Prospect lists average 1-3%. By comparison, email marketing averages 0.1-0.5% response rates. Variable data personalization can increase direct mail response by 30-50% over generic mailings.
A typical direct mail campaign takes 2-3 weeks from approved artwork to mailbox delivery. This includes data processing (1-2 days), printing (2-4 days), mail preparation (1-2 days), and USPS delivery (2-14 days depending on mail class). Rush service is available for time-sensitive campaigns.
Yes. We source targeted consumer and business mailing lists based on demographics, geography, income, homeownership, purchasing behavior, and hundreds of other selects. All lists are run through NCOA and CASS certification to ensure deliverability. You can also use our free List Builder tool to explore targeting options.
Direct mail targets specific individuals using a mailing list with names and addresses. EDDM (Every Door Direct Mail) delivers to every address on selected postal carrier routes without a mailing list. Direct mail offers better targeting and personalization; EDDM offers lower postage rates ($0.25/piece) and simpler logistics. Choose direct mail when you have a specific audience; choose EDDM when you want to saturate a geographic area.
Postcards are the most cost-effective format - lowest postage rates and highest visibility since there's no envelope to open. Letter packages work best for complex offers or when a personal touch matters. Self-mailers and brochures work well for catalogs and multi-product promotions. The best format depends on your offer, audience, and budget. See our postcard pricing guide for detailed cost comparisons.
We work with your existing artwork or can coordinate with your designer to ensure files are print-ready and meet USPS mail piece requirements. We handle all production specs including bleed, safe zones, address placement, barcode positioning, and postal indicia.
Direct mail results can be tracked through unique promo codes, dedicated phone numbers, custom landing page URLs, QR codes, and matchback analysis comparing your mailing list against new customers. We can help you set up tracking mechanisms before your campaign mails so you have clean data from day one.
Tell us about your audience, your goals, and your timeline. We'll put together a campaign plan with real numbers - no fluff, no pressure.
Veteran-Owned | VBE Certified | Since 1989 | 10M+ Pieces Annually | SOC 2 Type 2 | HIPAA Compliant