EDDM Mailing Services

EDDM (Every Door Direct Mail) is a USPS program that lets you mail to every address on selected carrier routes without needing a mailing list. You choose the neighborhoods, and USPS delivers your postcard to every residential or business address on those routes. It's the most affordable way to do direct mail - postage starts at around $0.26 per piece. Unlike traditional direct mail, you don't need to purchase or process address lists, which eliminates data costs and speeds up your campaign timeline. Most businesses use EDDM to saturate specific neighborhoods within their service area - perfect for local restaurants, home services, dental offices, and retail stores.

EDDM postage starts at around $0.26 per piece, which is significantly lower than standard First-Class or Marketing Mail rates. Total cost per piece including printing and mail prep ranges from $0.44-0.55 depending on postcard size, paper stock, and quantity. A typical 5,000-piece EDDM campaign costs $2,175-2,375 all-in (postage + printing + mail prep). Larger quantities and smaller postcard sizes reduce your per-piece cost. The breakdown includes USPS postage (~$0.26), full-color printing on premium cardstock ($0.14-0.22), and mail preparation/bundling ($0.035). See current EDDM postage rates or use our free EDDM tool to plan your routes and get an instant quote.

USPS requires EDDM mailpieces to be larger than 6.125 x 11.5 inches OR thicker than 0.25 inches OR rigid (non-bendable). This ensures EDDM pieces stand out from standard letters and catalogs in the mailbox. Common EDDM postcard sizes are 6.25x9, 6.25x11, 8.5x11, and 6.5x12 inches. The most popular size is 6.25x9 because it meets USPS minimums while keeping printing and postage costs low. The maximum size is 12x15 inches, and all pieces must weigh 3.3 ounces or less. Read our full EDDM mailing requirements guide for detailed specs and design templates.

No - that's the biggest advantage of EDDM. You select carrier routes (neighborhoods) instead of individual addresses, and USPS delivers to every door on those routes. This eliminates list rental costs (typically $0.05-0.15 per name) and data processing fees. You can still target specific demographics by choosing carrier routes based on income, age, home value, or business density. Each carrier route typically contains 200-800 addresses, so you can be as broad or as granular as you want. Use our free EDDM route planning tool to explore routes by ZIP code and see household counts before you commit.

After postal drop, EDDM typically delivers within 3-14 business days depending on USPS processing volume and local delivery schedules. Our production turnaround (printing + mail prep) is 5-7 business days, with 24-48 hour rush available for time-sensitive campaigns. Total timeline from approved files to in-home delivery is typically 2-3 weeks. Unlike First-Class mail with guaranteed delivery windows, EDDM uses USPS Marketing Mail standards which prioritize cost over speed. For faster delivery, we can coordinate drop dates to align with your campaign launch. Contact us to discuss rush timelines for events, grand openings, or seasonal promotions.

USPS requires a minimum of 200 pieces per carrier route for EDDM Retail, or 200 pieces total for BMEU (Business Mail Entry Unit) submissions. Most carrier routes contain 200-800 addresses, so a single route typically meets the minimum. There is no maximum - we handle EDDM campaigns from 500 to 500,000+ pieces. Small businesses often start with 1,000-2,500 pieces to test a few routes around their location. Larger campaigns targeting entire ZIP codes or cities can easily reach 10,000-50,000 pieces. The beauty of EDDM is you can scale up or down based on budget and results - start small, measure response, then expand to more routes if it's working.

For EDDM postcards, we recommend 14pt or 16pt C2S (coated two sides) cardstock with UV coating for durability and vibrant color. 14pt is our most popular choice - thick enough to feel substantial, affordable for high-volume campaigns, and holds up well in the mail. 16pt cardstock is thicker and more premium, ideal for real estate, dental, medical, or professional services where you want a stronger first impression. Both options include UV gloss or matte coating to protect the ink and add a professional finish. Gloss makes colors pop (great for food, retail, promotions), while matte is more subtle (better for professional services, healthcare, upscale brands). We'll send you physical samples so you can feel the difference before committing.

Yes - we handle EDDM printing and mailing together under one roof. Unlike services that ship printed postcards to you (requiring you to find a separate mail house), we manage the entire process from design review to delivery at the post office. We print in-house on our commercial presses, bundle and prepare per USPS requirements, and deliver directly to the post office serving your selected carrier routes. This eliminates coordination headaches, reduces your timeline by 3-5 days, and ensures nothing gets lost in transit between vendors. One company, one invoice, one point of contact from start to finish - especially valuable for time-sensitive campaigns like political mailers, event promotions, or seasonal sales. Learn more about our full print and mail services.

The most popular EDDM postcard size is 6.25x9 inches - it meets USPS minimums while keeping costs low, and it's large enough to stand out in the mailbox. For campaigns that need more space (restaurant menus, service lists, product showcases), 6.5x12 or 8.5x11 are popular upgrades. The 8.5x11 size is the top choice for political campaigns, real estate "just listed" cards, and anything where maximum visibility matters more than per-piece cost. Larger sizes like 9x12 or 11x14 make a huge impact but cost more to print and may trigger higher postage rates. The "best" size depends on your budget, message complexity, and competition in the mailbox. Read our detailed guide on choosing the right postcard size for EDDM or contact us for a recommendation.