Estimate Every Door Direct Mail pricing in seconds — postage, printing, and total campaign cost for 6.25x9, 6.25x11, and 8.5x11 postcards. Real 2026 USPS rates plus MPA printing pricing. Free, no signup required.
2026 USPS rates
Instant EDDM pricing
Print + postage + prep
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What goes into an EDDM campaign cost?
An Every Door Direct Mail campaign has three main cost components (plus optional design). The calculator below rolls them up into one total, but here is the breakdown so you know exactly what is included:
USPS Postage
A flat per-piece rate charged by USPS to deliver your mailer to every active mailbox on your chosen carrier routes. This is the single largest line item on most EDDM campaigns and is already included in every total the calculator shows.
Printing
Full-color printing on both sides of your postcard, on 100# gloss cover stock by default. Per-piece printing cost drops fast as volume increases, which is why 5,000+ piece campaigns are almost always more cost-efficient than 1,000 piece campaigns. Upgrade to 14pt cover for $0.02 more per piece.
Mail Prep & Bundling
Every EDDM mailing has to be bundled by carrier route, labeled with the PS Form 3587 facing slip, and delivered to a qualifying USPS post office. MPA handles all of this and it is rolled into the Printing & Mailing Services line on the calculator — no separate charge.
Design (Optional)
$150 flat fee if you need us to design the postcard. If you already have print-ready artwork, skip this line item entirely.
Your EDDM Campaign Details
All three sizes qualify for EDDM. 6.25x9 is the most popular.
Minimum 200 pieces per carrier route.
Need design? (+$150)
Estimated EDDM Campaign Cost
Roughly per piece delivered
Pieces Mailed
Postage
Print & Services
Estimate only. Final pricing depends on paper stock, coating, turnaround, ZIP coverage, and design requirements.
Request a firm quote for exact costs.
Range reflects normal variability in paper, route density, turnaround, and design needs. Not a firm quote — request one here for exact pricing on your campaign.
EDDM vs. Targeted Direct Mail
EDDM (This Campaign)
per piece delivered
No mailing list needed
Targeted Mail (Estimate)
per piece delivered
Plus mailing list cost
For this quantity, EDDM saves roughly compared to a comparable targeted mail campaign, before accounting for list purchase costs.
How Much Does EDDM Cost?
Every Door Direct Mail campaigns typically run $0.45 to $0.95 per piece delivered, all-in. That includes USPS postage, printing the postcards in full color on both sides, bundling by carrier route, labeling with the PS Form 3587 facing slip, and drop-off at a qualifying USPS entry point. A standard 5,000-piece EDDM campaign using 6.25x9 postcards lands around $2,700 all-in; a 10,000-piece campaign drops to roughly $0.47 per piece or $4,700 total because printing cost-per-piece falls with volume. The calculator above gives you a tighter estimate based on your exact quantity, postcard size, and paper choice.
The cheapest way to price an EDDM campaign is to use the 6.25x9 standard size at 5,000+ pieces with customer-supplied artwork. The most expensive is 8.5x11 flats at under 1,000 pieces with design included. Volume matters more than size for your per-piece cost — doubling quantity from 2,500 to 5,000 drops the per-piece price by roughly 10-15%.
How the EDDM Cost Calculator Works
The calculator produces a ballpark estimate based on MPA's current printing and mailing service pricing combined with USPS EDDM postage. The numbers already include printing, bundling, carrier-route labeling, and USPS drop-off — everything you need for a full-service campaign except optional design. There is no separate "quote fee" or hidden surcharge.
Estimates default to 100# gloss cover stock with full-color printing on both sides. Upgrading to 14pt cover adds $0.02 per piece. Special coatings, rush turnaround, custom sizes outside the three EDDM-eligible dimensions, and non-standard finishing are not priced here — those need a firm quote. The calculator is not a firm quote and final pricing may shift based on your specific campaign. For firm quoted pricing, use the Get Free Quote button or call (863) 687-6945.
How EDDM Compares to Other Direct Mail
EDDM is the cheapest form of direct mail available because you skip the mailing list step entirely. A purchased consumer mailing list typically runs $75 to $200 minimum plus $0.08 to $0.15 per record, and it still needs NCOA (National Change of Address) processing before mailing. EDDM bypasses all of that: you pick USPS carrier routes on a map, and your mailer reaches every active mailbox on those routes.
The trade-off is targeting precision. With targeted direct mail you can select by household income, homeowner status, age, or B2B firmographics. With EDDM you target by geography: a ZIP code, a neighborhood, or specific USPS carrier routes. For businesses that serve a local trade area (restaurants, retail, home services, real estate), EDDM's geographic targeting is usually good enough, and the cost savings more than make up for the lower precision.
EDDM is the cheapest direct mail option available because it skips the mailing list entirely. All-in campaigns typically run $0.45 to $0.95 per piece delivered depending on postcard size and quantity. A 5,000-piece campaign with 6.25x9 postcards lands around $2,700 all-in. Use the calculator above for a ballpark estimate — for exact pricing on your campaign, request a firm quote.
How is EDDM cheaper than regular direct mail?
EDDM is cheaper because it uses a flat-rate simplified address system. Regular direct mail requires a purchased or rented mailing list ($75 to $200 minimum plus per-record fees), list hygiene services like NCOA, and higher per-piece postage (around $0.43 per piece for standard mail). EDDM skips the mailing list entirely: you pick USPS carrier routes on a map, and the mail gets delivered to every active mailbox on those routes at a significantly lower postage rate. The savings on postage plus no list cost make EDDM roughly 30 to 50 percent cheaper than targeted direct mail.
What is the minimum and maximum quantity for EDDM?
EDDM requires a minimum of 200 pieces per carrier route. There is no maximum per route, and MPA handles high-volume bulk entry for larger campaigns, so you can run anything from a single neighborhood (1,000 pieces or so) to 100,000+ piece citywide saturation. Most local business EDDM campaigns fall between 1,000 and 10,000 pieces.
Does EDDM require a mailing list?
No. EDDM eliminates the need for a mailing list. Instead of mailing to specific names and addresses, you select USPS carrier routes on a map, and the Postal Service delivers your mail piece to every active mailbox on those routes. This is what makes EDDM faster and cheaper than traditional direct mail, since you skip both the list purchase and the address printing step.
What are the cost components of an EDDM campaign?
An EDDM campaign has three main cost components. First, USPS postage: a flat per-piece rate charged to deliver to every active mailbox on your chosen carrier routes. Second, printing and mailing services: printing the postcards, bundling by carrier route, labeling with the PS Form 3587 facing slip, and delivering to USPS — MPA handles all of this. Third, optional design: $150 flat fee if you need us to design the postcard. Together these produce an all-in cost that typically runs $0.45 to $0.95 per piece delivered depending on size and quantity.
How accurate is this EDDM cost calculator?
The calculator produces a ballpark estimate based on MPA's current printing and mailing service pricing, with a small buffer added for variability. It is not a firm quote. Final quoted pricing depends on paper stock, coating options, turnaround time, ZIP code coverage, and design requirements. For a firm quote, call (863) 687-6945 or submit your campaign details through the Get Free Quote button.
How do I reduce EDDM costs?
Four ways to lower EDDM costs. First, print in higher volume — per-piece cost drops significantly when you go from 1,000 to 5,000 to 10,000+ pieces. Second, stick to the 6.25x9 standard EDDM size rather than the larger 6.25x11 or 8.5x11 flats. Third, skip the design fee by bringing your own print-ready artwork. Fourth, target fewer but denser carrier routes in your trade area instead of saturating an entire ZIP code.
Ready to Launch Your EDDM Campaign?
Use our free route planner to pick carrier routes on a map, see household counts, and get a firm quote. Everything you priced above, delivered end to end.
EDDM cost data and USPS postage rates last updated . Rates verified against current USPS EDDM rate schedule. For campaign-specific pricing, request a firm quote.