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## How Much Does a Postcard Stamp Cost? 2026 USPS Rates
URL: https://www.mailpro.org/post/how-much-do-postcards-cost/
Author: Alec Boye, President, Mail Processing Associates
Last Updated: March 15, 2026

> The cost of postcards depends on print quantity, card size, paper stock, and coating options. Printing typically ranges from $0.10 to $0.70 per piece, with per-unit costs dropping significantly at higher quantities (1,000+, 2,500+, and 5,000+). Additional factors like UV coating, thicker cardstock, and custom sizes can increase printing costs, while working with a full-service print and mail services provider often reduces the total per-piece price by bundling printing, mailing, and postage into one streamlined order.

TL;DR: A postcard stamp costs $0.65. Total mailing runs $0.50-1.00 per piece


EDDM is cheapest at $0.260 postage. 1,000 postcards = ~$720 total. Use our calculator below for exact pricing. Get a free quote →






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 Calculator |
 Cost Breakdown |
 EDDM vs Targeted |
 Cost to Send |
 Tips |
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 Postcard vs Letter |
 FAQ






Real Estate



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HVAC/Home Services



Restaurants



Political Campaigns



Nonprofits











## Quick Answer: 2026 Postcard Stamp & Postage Rates


Current USPS postage rates (effective July 12, 2026)






 $0.65
 First-Class Stamp
 Single postcard stamp


 $0.260
 EDDM
 Every Door Direct Mail


 $0.467
 Marketing Mail
 Targeted lists


Postage-only rates. Full-service (print + postage + mailing) runs $0.50-1.00/piece. Try the calculator





## How much does a postcard stamp cost in 2026?


A USPS postcard stamp costs $0.65 as of January 2026. This is the price you pay at the post office for a single First-Class postcard stamp. The postcard stamp rate is $0.17 cheaper than a regular letter stamp ($0.82), making postcards one of the most affordable ways to send mail.


To qualify for the $0.65 postcard stamp rate instead of the letter rate, your postcard must meet USPS size requirements: between 3.5" x 5" minimum and 4.25" x 6" maximum. Larger postcards — like the popular 6.25" x 9" size — are mailed at the letter rate or through bulk mail programs like EDDM.


The postcard stamp cost has increased from $0.35 in 2020 to $0.65 in 2026 — a 60% rise over six years. USPS typically raises rates each January, so this rate applies through at least the end of 2026.









## Postcard Cost Calculator


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1. How are you mailing?



 EDDM (Every Door)
 Best Value

 $0.260/pc postage - No mailing list needed


 Targeted Mailing
 $0.467/pc letter postage - Reach specific addresses






2. What size postcard?


 6.25" x 9"
 Most Popular


 8.5" x 11"
 Maximum Impact














3. How many postcards?



 =1000?(q/1000)+'K':q">









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## Postcard Postage Rates 2026


The standard cost to mail a single postcard via USPS First-Class Mail is $0.65 as of January 2026. This is the rate you'll pay at the post office or with a single stamp. But if you're mailing postcards for business - whether it's marketing campaigns, fundraising appeals, or event invitations - bulk postcard postage rates can save you 23% to 57% per piece.


## USPS Postcard Rate Comparison Table


Current USPS postcard postage rates range from $0.185 per piece (nonprofit) to $0.65 per piece (first-class). The table below compares every mail class available for postcards in 2026:




| Mail Class | Rate | Min Qty | Delivery | Best For |
| --- | --- | --- | --- | --- |
| First-Class Single Piece | $0.65 | 1 | 1-5 days | Personal, small batches |
| First-Class Presort | $0.495 | 500 | 1-5 days | Targeted campaigns, faster delivery |
| Marketing Mail Letters | $0.467 | 200 | 3-10 days | Large campaigns |
| EDDM Retail | $0.260 | 200/route | 3-14 days | Local saturation |
| Nonprofit | $0.185-$0.257 | 200 | 3-10 days | 501(c)(3) orgs |



Rates shown are typical for presorted mail prepared by a mail house. Actual rates vary by presort level, entry point, and automation requirements. See USPS Notice 123 for complete rate schedules.


All rates reflect 2026 USPS pricing. Presort rates require mail house processing (like MPA). Get exact pricing for your campaign.


## First-Class Postcard Postage


First-Class Mail is the simplest way to send postcards. At $0.65 per piece, it's ideal for personal correspondence, thank-you cards, or small batches where speed matters.


### Size Requirements for First-Class Postcard Rate


To qualify for the $0.65 postcard rate (rather than the $0.82 letter rate), your piece must meet these USPS requirements:


- Minimum: 3.5" x 5" x 0.007" thick

- Maximum: 4.25" x 6" x 0.016" thick

- Must be rectangular (aspect ratio between 1.3 and 2.5)


Postcards larger than 4.25" x 6" still mail fine - they just get charged at the letter rate ($0.82) instead. For a detailed breakdown of all postcard size requirements, see our complete size guide.


### When to Use First-Class


- Sending fewer than 200 postcards (below bulk mail minimums)

- Need delivery in 1-5 business days

- Personal or one-off mailings

- Presorted First-Class at $0.495/piece for 500+ pieces with faster delivery than Marketing Mail


## Bulk Postcard Mailing Rates


If you're mailing 200+ postcards, Marketing Mail (formerly Standard Mail) letters drop your postage to $0.467 per piece - a 28% savings over a single-piece First-Class postcard stamp. This is the most popular choice for business postcard campaigns.


### How Presort Discounts Work


Presort discounts reward mailers who do some of the postal service's sorting work. A mail house like MPA sorts your mail by ZIP code, applies barcodes, and delivers it bundled to USPS - saving them labor, which they pass on as lower rates.


### Minimum Quantities


- Marketing Mail: 200 pieces minimum

- Presorted First-Class: 500 pieces minimum


### How to Qualify


You don't need your own postal permit. Work with a bulk mailing services provider like MPA and we handle all the presorting, paperwork, and USPS entry. One invoice, no hidden fees.


## EDDM Postcard Rates


EDDM (Every Door Direct Mail) is the cheapest way to mail postcards at just $0.260 per piece. That's 60% less than a single-piece First-Class postcard.


### Why EDDM Is the Cheapest Option


EDDM eliminates the cost of a mailing list entirely. Instead of buying addresses, you select postal routes and USPS delivers to every address on those routes. No names, no addresses, no list - just blanket coverage of the neighborhoods you choose. For saturation mailings, the Every Door Direct Mail (EDDM) program offers the lowest postage rate USPS has available.


### EDDM Size Requirements


EDDM postcards must be larger than standard mail. Your piece must exceed at least one of these dimensions:


- Height greater than 6.125 inches, OR

- Length greater than 11.5 inches


The most popular EDDM size is 6.25" x 9" - it meets the minimum while keeping printing costs low. Use our EDDM route planning tool to select routes and see delivery counts.


### EDDM Minimums


You must mail at least 200 pieces per carrier route, up to the total number of deliveries on that route. Most routes have 300-700 addresses.


EDDM is available in two tiers: EDDM Retail at $0.260/piece (no permit required, 5,000/day limit per ZIP) and EDDM BMEU at $0.259/piece (requires a permit, no daily limit).


## Nonprofit Postcard Rates


Qualifying 501(c)(3) nonprofit organizations get the lowest postcard rates available: $0.185 to $0.257 per piece through Nonprofit Marketing Mail.


### How to Qualify


- Must be a registered 501(c)(3) organization

- Apply for a nonprofit mailing authorization from USPS (Form 3624)

- Content must further the organization's stated mission


MPA works with dozens of nonprofits across Florida and can help you apply for authorization if you don't already have it. Learn more about our nonprofit direct mail services.


## How Much Does It Cost to Send a Postcard?


The cost to send a postcard depends on whether you're mailing one piece or thousands. A single postcard costs $0.65 to send via USPS First-Class Mail — just buy a postcard stamp at the post office or online.


For businesses mailing in bulk, the per-piece cost drops significantly when you factor in printing and postage together:


- Small batch (100-500 postcards): $0.75-$1.00 per piece all-in (printing + postage + mailing)

- Medium campaign (1,000-2,500): $0.50-$0.75 per piece all-in

- Large campaign (5,000+): $0.40-$0.60 per piece all-in

- EDDM saturation (5,000+): $0.35-$0.50 per piece all-in — the cheapest option for local businesses


The biggest factor in reducing cost per piece is quantity. Printing costs drop dramatically at 1,000+ pieces, and bulk postage rates (EDDM at $0.26) save up to 60% over single-piece First-Class stamps. Use our calculator above to get an instant estimate for your specific campaign.


## How to Save Money on Postcard Mailing


Here are the most effective ways to reduce your postcard mailing costs:


- Use EDDM for local campaigns - $0.26/piece saves 60% versus First-Class. Perfect for restaurants, retail, real estate, and home services targeting nearby neighborhoods.

- Use Marketing Mail letters for targeted lists - $0.467/piece saves 28% versus single-piece First-Class. Best when you have a specific customer list or demographic criteria.

- Qualify for nonprofit rates - $0.185-$0.257/piece is available for 501(c)(3) organizations. The lowest postcard postage rate available.

- Mail in larger quantities - Per-piece printing costs drop significantly at 1,000+, 2,500+, and 5,000+ quantities.

- Work with a mail house - A full-service provider like MPA handles printing, presorting, and mailing in one step, eliminating middleman markups.




### Ready to Save on Your Next Campaign?


Tell us what you're mailing and we'll recommend the best rate class for your goals and budget.


 Get a Free Quote



## USPS Postcard Rate History (2020-2026)


USPS postcard postage rates have increased steadily over the past six years. Here's how rates have changed for each mail class:




| Year | First-Class | Marketing Mail | EDDM | % Change |
| --- | --- | --- | --- | --- |
| 2020 | $0.35 | $0.28 | $0.187 | — |
| 2021 | $0.36 | $0.29 | $0.187 | +2.9% |
| 2022 | $0.40 | $0.33 | $0.202 | +11.1% |
| 2023 | $0.48 | $0.38 | $0.216 | +15.2% |
| 2024 | $0.53 | $0.41 | $0.221 | +7.9% |
| 2025 | $0.55 | $0.42 | $0.224 | +2.4% |
| 2026 | $0.65 | $0.467 (letters) | $0.260 | +18.2% |



First-Class postcard postage has increased 86% since 2020, from $0.35 to $0.65. USPS typically announces rate changes in October, with new rates taking effect in January. The 2026 increase was relatively modest at 1.8% — the smallest jump since 2021.


For businesses mailing in bulk, the impact of rate increases is smaller because Marketing Mail and EDDM rates haven't risen as steeply as First-Class. This makes bulk mailing through a mail house like MPA increasingly cost-effective compared to stamping postcards yourself.


## International Postcard Postage Rates


Sending a postcard internationally from the US costs $1.65 using a USPS Global Forever stamp. This flat rate applies to postcards sent to any country, regardless of destination.


### International Postcard Size Requirements


- Minimum: 3.5" x 5" x 0.007" thick

- Maximum: 4.25" x 6" x 0.016" thick

- Must be rectangular with an aspect ratio between 1.3 and 2.5


These are the same size requirements as domestic First-Class postcards. Oversized pieces (larger than 4.25" x 6") must be sent as international letters at higher rates.


### International vs Domestic Postcard Rates




| Destination | Rate | Delivery Time |
| --- | --- | --- |
| Domestic (First-Class) | $0.65 | 1-5 business days |
| Canada & Mexico | $1.65 | 7-21 business days |
| Europe & Asia | $1.65 | 14-30 business days |
| All other countries | $1.65 | 14-30+ business days |



Note: International postcard mailing is single-piece only — there are no bulk discounts for international mail. Businesses doing international direct mail campaigns typically use in-country print partners rather than mailing from the US. MPA specializes in domestic bulk mailing where the biggest postage savings are available.


## Postcard vs Letter Postage: Which Is Cheaper?


Postcards are almost always cheaper to mail than letters. Here's a side-by-side comparison across every USPS mail class:




| Mail Class | Postcard | Letter | You Save |
| --- | --- | --- | --- |
| First-Class (single) | $0.65 | $0.82 | $0.17/piece (21%) |
| First-Class Presort | $0.495 | $0.707 | $0.212/piece (30%) |
| Marketing Mail | quote-based (card format) | $0.467 | letter rate shown |
| EDDM | $0.260 | N/A | EDDM is postcards/flats only |
| Nonprofit | $0.185-$0.257 | $0.185-$0.257 | $0.00 (same rate) |



The biggest savings come at the single-piece level: $0.17 per piece cheaper to send a postcard versus a letter via First-Class. On a 1,000-piece mailing, that's $170 saved on postage alone.


For presorted bulk mail, postcards and letters cost the same per piece in postage. However, postcards are still cheaper overall because:


- No envelope needed — letters require printing an envelope plus an insert, adding $0.05-$0.15/piece in materials

- Faster production — postcards are one piece to print versus 2-3 components for a letter package

- Higher open rates — postcards have near-100% visibility since there's no envelope to open (industry average: postcards get 4.25% response vs 2.7% for letters)


For most business marketing campaigns, postcards offer the best combination of low cost and high visibility. Try our calculator to compare total costs for your specific campaign size.


## Frequently Asked Questions




How much does it cost to mail a postcard in 2026?
 A single first-class postcard costs $0.65 to mail in 2026. For bulk mailings, Marketing Mail letters run $0.467 per piece (200+ minimum), and EDDM is $0.26 per piece. Nonprofits pay $0.185 to $0.257 per piece.


What is the cheapest way to mail postcards?
 EDDM (Every Door Direct Mail) at $0.260 per piece is the cheapest postcard postage rate. It requires no mailing list - you select postal routes and USPS delivers to every address. Minimum 200 pieces per route.


How much is bulk postcard postage?
 Bulk postcard postage is $0.495 per piece for Presorted First-Class (500+ minimum); postcard-format Marketing Mail pricing is quote-based. Both require presorting by a mail house. EDDM is even cheaper at $0.260/piece for local saturation mailings.


Do postcards cost less to mail than letters?
 Yes - a first-class postcard costs $0.65 versus $0.82 for a first-class letter, saving $0.17 per piece. For bulk Marketing Mail, letters run $0.467 per piece when presorted; postcard-format Marketing Mail pricing is quote-based.


How much does a postcard stamp cost?
 A USPS postcard stamp costs $0.65 in 2026. This is the First-Class postcard rate for cards sized 3.5" x 5" to 4.25" x 6". Postcards larger than 4.25" x 6" require a regular letter stamp at $0.82. The postcard stamp price has risen from $0.35 in 2020 to $0.65 today — an 86% increase over six years.


How much to mail a postcard?
 Mailing a single postcard costs $0.65 with a First-Class stamp. For bulk mailings, postcard postage drops to $0.26 per piece with EDDM; presorted Marketing Mail letters run $0.467 per piece. When you factor in printing and mailing services, the total cost to mail a postcard ranges from $0.35 to $1.00 per piece depending on quantity, size, and mailing method.


What is postcard postage?
 Postcard postage is the fee USPS charges to deliver a postcard. In 2026, postcard postage ranges from $0.185 (nonprofit bulk rate) to $0.65 (single First-Class stamp) depending on your mailing method and volume. Postcards are cheaper to mail than letters at the single-piece level — $0.65 versus $0.82.


What size postcard qualifies for the $0.65 stamp rate?
 USPS postcard stamp rate applies to cards between 3.5" x 5" (minimum) and 4.25" x 6" (maximum), with thickness between 0.007" and 0.016". Cards must be rectangular with an aspect ratio between 1.3 and 2.5. Anything larger mails at the $0.82 letter rate.

---

## Postcard Dimensions & Sizes: Standard to EDDM
URL: https://www.mailpro.org/post/are-postcards-4x6-or-5x7/
Author: Alec Boye, President, Mail Processing Associates
Last Updated: March 15, 2026

### Quick Answer


Standard postcards are either 4x6 or 5x7 inches. With MPA's presorting, any postcard up to 6x11 mails at $0.467 each (Marketing Mail letter rate). For EDDM campaigns reaching entire neighborhoods, postcards must be 6.25x9 or larger, with postage at $0.26/piece.







### Key Takeaways


- All sizes up to 6x11 = $0.467 postage with MPA presorting (Marketing Mail letter rate)

- 4x6 = lowest printing cost, best for high-volume campaigns

- 5x7, 6x9 = more space, same postage rate

- EDDM postage: $0.26/piece - requires 6.25x9 minimum, no mailing list needed

- Larger postcards get 20-30% higher response rates




Choosing the right postcard size can make or break your direct mail campaign. Too small and your message gets lost. Too large and you're paying premium postage for wasted space. This guide covers every postcard size option - from standard 4x6 to jumbo EDDM formats - so you can maximize impact while minimizing cost.


Whether you're sending 500 postcards or 50,000, understanding USPS size requirements, postage rates, and design specifications will help you get the best results. At Mail Processing Associates, we've printed and mailed millions of postcards for Florida businesses since 1989, and we're sharing everything we've learned.


Ready to plan your EDDM campaign? Use our free EDDM route planning tool to select carrier routes and get instant quotes.




### Need Help Choosing the Right Size?


Our print experts will recommend the perfect postcard size for your campaign goals and budget.


 Get a Free Quote




### In This Guide


- Standard Postcard Sizes

- EDDM Sizes

- USPS Requirements

- How to Choose

- By Industry

- Design Specs

- Paper & Finishes

- Postage Costs

- Common Mistakes

- FAQ





## Standard Postcard Sizes (Mailable Dimensions)


Standard mailing postcards are designed to fit USPS dimensional requirements for the lowest postage rates. Here are the most common postcard dimensions used in direct mail:


### Postcard Size Visual Comparison


Here's how standard postcard dimensions compare to each other at a glance:



4x6 (Postcard rate) 5x7 (Letter rate)
+------------------+ +----------------------+
| | | |
| Standard | | |
| photo size | | 40% more space |
| | | |
+------------------+ +----------------------+
 4" x 6" 5" x 7"

6x9 (Letter rate) 6.25x9 (EDDM eligible)
+----------------------------+ +----------------------------------+
| | | |
| Maximum standard mail | | Most popular EDDM size |
| High visibility | | Stands out in mailbox |
| | | |
+----------------------------+ +----------------------------------+
 6" x 9" 6.25" x 9"


### 4x6 Postcards: The Industry Standard


The 4x6 postcard is the most popular size for direct mail because it:


- Lowest printing cost: Standard photo dimensions = affordable printing

- Same postage as larger sizes: $0.467 with MPA presorting (Marketing Mail letter rate)

- Simple to design: Matches common photo ratios, templates widely available

- Sufficient space: Room for headline, image, offer, and CTA

- Cost-efficient at scale: Ideal for 10,000+ piece campaigns


Best uses for 4x6: Appointment reminders, simple promotions, reactivation campaigns, thank-you cards, and any high-volume mailing where cost efficiency matters more than maximum impact.


### 5x7 Postcards: More Space for Impact


The 5x7 postcard gives you 40% more design space than a 4x6, making it ideal for:


- Multiple images: Show 2-3 products or before/after photos

- More copy: Room for detailed offers, multiple bullet points

- Real estate: Property photos + listing details + agent info

- Events: Date, time, location, RSVP info without crowding

- Premium perception: Larger size = higher perceived value


Good news: With MPA's Marketing Mail presorting, 5x7 postcards mail at the same $0.467 rate as 4x6 - so you get 40% more design space without paying more postage.


### 6x9 and Larger: Maximum Visibility


Oversized postcards (6x9 and 6x11) stand out in the mailbox and typically generate 20-30% higher response rates than standard sizes. With MPA's $0.467 Marketing Mail letter rate for all sizes, the only extra cost is printing - making larger formats more affordable than ever.


When oversized makes sense:


- Grand openings: Maximum visibility for your new location

- Major sales events: Room for multiple offers and product images

- New launches: Make a statement with a piece that demands attention

- Political campaigns: Name recognition requires visibility

- High-ticket services: One conversion can pay for the entire campaign


## EDDM Postcard Sizes and Requirements (Every Door Direct Mail)


EDDM has different dimensional requirements than standard postcard mail. If you're using Every Door Direct Mail to reach entire neighborhoods without a mailing list, your postcards must meet specific dimensions.




### EDDM Size Requirements


- Minimum: Greater than 6.125" high OR 11.5" long (on at least one dimension)

- Maximum: 12" x 15"

- Thickness: 0.007" to 0.25"




This means standard 4x6 and 5x7 postcards do NOT qualify for EDDM. You need a larger format.


### Most Popular EDDM Postcard Dimensions




| Size | Dimensions | Notes |
| --- | --- | --- |
| EDDM Standard | 6.25" x 9" | Most popular size, great balance |
| EDDM Large | 6.25" x 11" | More space for offers |
| EDDM Letter | 8.5" x 11" | Letter-size, familiar format |
| EDDM Jumbo | 9" x 12" | Maximum impact |



EDDM postage is just $0.26 per piece (as of 2026), making it one of the most cost-effective ways to reach local audiences. With no mailing list required, you simply select postal routes and reach every residential address.


EDDM advantages:


- No mailing list needed: Reach every home without buying names/addresses

- Lowest per-piece cost: $0.26 beats even bulk mail rates

- Larger format: Minimum size requirements mean your piece stands out

- Route targeting: Select neighborhoods by ZIP code, income, home value

- No permits required: Simple USPS paperwork (we handle it)




### Launch Your EDDM Campaign


We handle everything - design, printing, USPS paperwork, and delivery to your target neighborhoods. Most EDDM campaigns mail within 7-10 business days.


 Select Your EDDM Routes



## USPS Postcard Size Requirements (Official Specifications)


Meeting USPS postal card specifications ensures your postcards qualify for the rates you expect and arrive without delivery issues. Here are the official USPS dimensional requirements:


### First-Class Postcard Rate Size Requirements


To mail First-Class ($0.82 each, or $0.707 presorted with 500+ pieces), your mailing piece must meet these dimensions:


- Minimum: 3.5" x 5"

- Maximum: 4.25" x 6"

- Thickness: 0.007" to 0.016"

- Rectangular (length-to-height ratio between 1.3 and 2.5)


Postcards that exceed these dimensions still mail at the same First-Class rate ($0.82 each, or $0.707 presorted).


### Postcard Thickness Requirements (Cardstock Weight)


Postcard thickness matters for USPS mail processing equipment acceptance:




| Size Category | Minimum Thickness | Maximum Thickness | Typical Cardstock |
| --- | --- | --- | --- |
| Standard (up to 4.25x6) | 0.007" | 0.016" | 14pt - 16pt |
| Large (over 4.25x6) | 0.009" | 0.016" | 14pt - 16pt |
| EDDM | 0.007" | 0.25" | 14pt+ |



Pro tip: We recommend 14pt or 16pt cardstock for all postcards. It meets USPS requirements, feels substantial in hand, and holds up during mail processing.


## How to Choose the Right Postcard Size for Your Campaign


The "best" postcard dimensions depend on your campaign goals, budget, and target audience. Use this decision framework to choose:


### If Budget Is Your Priority


Choose 4x6. You get the lowest printing cost. With MPA's Marketing Mail presorting, postage is $0.467 for any size up to 6x11 - so you're only saving on print cost, not postage.


Example: Mailing 10,000 postcards at $0.467 each = $4,670 postage (same for 4x6 or 6x9). The printing cost difference is where you save - 4x6 prints cheaper than larger sizes.


### If Response Rate Is Your Priority


Choose 6x9 or 6x11. Larger postcards get noticed and generate higher response rates. If you're selling high-ticket items (real estate, home services, automotive), the higher cost per piece is offset by higher conversion value.




#### ROI Example: 4x6 vs 6x9


Mailing 5,000 postcards for a $500 average sale:


- 4x6 at 1.5% response: 75 responses x $500 = $37,500 revenue on ~$3,000 cost = 12.5x ROI

- 6x9 at 2.5% response: 125 responses x $500 = $62,500 revenue on ~$4,150 cost = 15x ROI


The larger postcard costs 38% more but generates 67% more revenue. For high-ticket items, bigger often wins.





### If You're Targeting Local Neighborhoods


Choose EDDM (6.25x9 or 8.5x11). At $0.26 per piece with no mailing list required, EDDM is the most economical way to reach every door in specific postal routes. Perfect for restaurants, retail stores, service businesses, and political campaigns.


## Recommended Postcard Sizes by Industry


Different industries have different direct mail needs. Here's what works best based on our experience printing and mailing millions of postcards:


### Restaurants & Food Service


Recommended: 6.25x9 EDDM


- Large enough to showcase menu items with mouth-watering photos

- EDDM lets you target neighborhoods within your delivery radius

- No mailing list needed - reach every household

- Pro tip: Include a trackable coupon (e.g., "Bring this card for free appetizer") to measure response


### Real Estate


Recommended: 6x9 or 5x7


- Space for property photos, listing details, and agent info

- 6x9 fits multiple property images or "Just Sold" announcements

- Pro tip: Use variable data printing to send different listings to different neighborhoods


### Home Services (HVAC, Plumbing, Roofing)


Recommended: 6.25x9 EDDM


- Seasonal campaigns (AC tune-ups, heating maintenance) work perfectly with EDDM

- Large size accommodates before/after photos and service pricing

- Pro tip: Mail AC service postcards in April, heating in September - beat the rush


### Healthcare & Dental


Recommended: 4x6 for reminders, 5x7 for acquisition


- Appointment reminders and reactivation: cost-efficient 4x6

- New patient specials: 5x7 conveys premium quality

- Pro tip: Include insurance logos if accepted - builds immediate trust


### Retail & E-commerce


Recommended: 5x7 or 6x9


- Product showcase postcards benefit from larger sizes

- Sales and new collections need room for multiple product images

- Pro tip: Add a QR code linking to your online store for immediate shopping


### Political Campaigns


Recommended: 9x12 EDDM


- Maximum visibility for name recognition

- Largest affordable size helps you stand out during election season

- Pro tip: Front-load your mailings - early impressions stick


### Nonprofits & Fundraising


Recommended: 6x9


- Large enough for compelling imagery and storytelling

- Not so large that it seems wasteful of donor dollars

- Include clear CTA and donation URL or QR code

- Pro tip: Personalize with donor name and past giving history for higher response


### Timing Your Postcard Mailing Campaign


When you mail your postcards matters almost as much as what size you choose:


- Tuesday-Thursday delivery: Best days for response - avoid Monday mail overload and Friday weekend mindset

- Avoid major holidays: Your postcard gets lost in the shuffle

- Seasonal relevance: HVAC in spring/fall, tax services in Q1, retail before holidays

- Allow lead time: Plan 2-3 weeks from design approval to mailbox arrival

- Consistency wins: Regular touchpoints (monthly, quarterly) outperform one-time blasts


We can help you plan a mailing calendar that maximizes response rates throughout the year. Ask us about scheduling your campaigns.


## Postcard Design and Print Specifications


Understanding bleed, trim, and safe zones ensures your postcard artwork prints correctly without white edges or cut-off text.


### Bleed Area


Bleed is the area beyond the trim line where your design extends. This ensures colors and images reach the edge with no white borders.


- Standard bleed: 0.125" (1/8 inch) on all sides

- For a 4x6 postcard, your design file should be 4.25" x 6.25"

- Extend background colors and images into the bleed area


### Print-Ready File Dimensions (with Bleed)


When setting up your postcard design file, use these dimensions to account for bleed and safe zones:




| Finished Size | Design File Size | Safe Zone |
| --- | --- | --- |
| 4" x 6" | 4.25" x 6.25" | 3.75" x 5.75" |
| 5" x 7" | 5.25" x 7.25" | 4.75" x 6.75" |
| 6" x 9" | 6.25" x 9.25" | 5.75" x 8.75" |
| 6" x 11" | 6.25" x 11.25" | 5.75" x 10.75" |
| 6.25" x 9" (EDDM) | 6.5" x 9.25" | 6" x 8.75" |
| 8.5" x 11" (EDDM) | 8.75" x 11.25" | 8.25" x 10.75" |
| 9" x 12" (EDDM) | 9.25" x 12.25" | 8.75" x 11.75" |




### Safe Zone


Keep all important text and logos at least 0.125" inside the trim line. This prevents accidental cutting of critical elements.


### Resolution and File Format


- Resolution: 300 DPI minimum for sharp printing

- Color mode: CMYK (not RGB)

- File format: PDF preferred, also accept AI, PSD, or high-res JPEG


## Postcard Paper Stock and Finish Options


The paper stock and finish you choose affects how your postcard feels in hand, how vibrant colors print, and how recipients perceive your brand quality.


### Paper Weight (Thickness)




| Weight | Thickness | Best For | Feel |
| --- | --- | --- | --- |
| 12pt | 0.012" | Budget campaigns, high volume | Thin, flexible |
| 14pt | 0.014" | Most campaigns (recommended) | Standard, professional |
| 16pt | 0.016" | Premium feel, high-value offers | Thick, substantial |
| 18pt+ | 0.018"+ | Luxury brands, VIP mailings | Very thick, rigid |




### Coating Options




| Coating | Look & Feel | Best For | Write-able? |
| --- | --- | --- | --- |
| Gloss UV | Shiny, vibrant colors | Photo-heavy designs, food, retail | No |
| Matte | Soft, non-reflective | Professional services, B2B | Yes |
| Soft-Touch | Velvety, luxurious | High-end brands, premium offers | Limited |
| Uncoated | Natural paper feel | Personal messages, handwritten look | Yes |
| AQ | Light sheen | Budget-friendly protection | Limited |



Pro tip: For most direct mail campaigns, we recommend 14pt gloss UV or 14pt matte. Both meet USPS requirements, look professional, and are cost-effective at scale.


### Specialty Options


- Spot UV: Glossy coating on specific areas (logo, product image) - creates eye-catching contrast

- Foil stamping: Metallic gold, silver, or copper accents - premium luxury feel

- Die-cutting: Custom shapes (rounded corners, unique silhouettes) - stands out from rectangular mail

- Variable data printing: Personalize each postcard with recipient name, custom offers, or property images - significantly boosts response rates

- Embossing/debossing: Raised or recessed elements - tactile impact that gets noticed




### Need Design Help?


Our in-house design team creates print-ready postcard artwork that converts. We'll handle bleed, safe zones, and USPS compliance - you just provide your content.


 Get a Design Quote



## Postcard Postage Rates by Size (2026 USPS Rates)


Understanding postcard mailing costs helps you budget accurately. Here are current 2026 USPS postage rates by mail class and size:




| Mail Class | Size Limit | Rate | Delivery Time |
| --- | --- | --- | --- |
| Marketing Mail (MPA) | Up to 6" x 11" | $0.467 | 3-10 days |
| EDDM | 6.125"+ on one side (min) | $0.26 | 3-14 days |
| First-Class | Up to 6" x 11" | $0.82 | 1-3 days |
| Presorted First-Class (MPA) | Up to 6" x 11" | $0.707 | 1-3 days |



MPA advantage: Our presorting gets you the $0.467 Marketing Mail letter rate on any postcard size up to 6x11. No permit needed - we handle everything.


### Total Cost Comparison: 5,000 Postcard Campaign


Here's what a typical 5,000-piece postcard mailing campaign costs, including printing and postage:




| Size | Printing* | Postage | Total Cost | Cost Per Piece |
| --- | --- | --- | --- | --- |
| 4x6 | ~$350 | $2,150 | ~$2,500 | $0.50 |
| 5x7 | ~$425 | $2,150 | ~$2,575 | $0.52 |
| 6x9 | ~$500 | $2,150 | ~$2,650 | $0.53 |
| 6.25x9 EDDM | ~$550 | $1,250 | ~$1,800 | $0.36 |



*Printing estimates based on 14pt gloss, 4/4 color. Actual pricing varies by quantity, paper stock, and finishing. Get exact pricing for your project.


Key insight: EDDM at 6.25x9 costs significantly less per piece than standard 4x6 mailing - you get a larger postcard for less money when targeting entire neighborhoods.


### Tracking Your Postcard Direct Mail Results


Measure your postcard campaign's success with these proven tracking methods:


- Unique promo codes: "Use code POSTCARD10 for 10% off"

- Dedicated phone numbers: Track calls from your postcard specifically

- QR codes: Link to a campaign-specific landing page

- Unique URLs: mailpro.org/spring-sale tracks postcard visitors

- Ask customers: Simple "How did you hear about us?" at checkout


Advanced tracking: We can set up variable data printing with unique codes for each recipient, enabling precise tracking of who responded to your mailing.


### Expected Response Rates by Postcard Size


Industry direct mail benchmarks to help set realistic campaign expectations:




| Postcard Size | Typical Response Rate | Notes |
| --- | --- | --- |
| 4x6 | 1-2% | Standard baseline for direct mail |
| 5x7 | 1.5-2.5% | Slightly higher due to increased visibility |
| 6x9 | 2-3% | Stands out in mailbox, more design space |
| 6x11 / 9x12 | 2.5-4% | Maximum visibility, hard to miss |



Response rates vary significantly based on offer strength, list quality, design, and industry. These are averages - your results may be higher or lower.


How to beat the averages:


- Use a targeted list (not just saturation)

- Include a compelling, time-limited offer

- Make the call-to-action unmissable

- Test different headlines and offers (A/B testing)

- Follow up - multiple touches increase response


## Common Postcard Size Mistakes (And How to Avoid Them)


After printing millions of postcards, we see these errors regularly. Avoid them to save time, money, and frustration:


### Mistake #1: Using 4x6 or 5x7 for EDDM


The problem: You design a beautiful 5x7 postcard, submit it for EDDM, and it gets rejected. Why: EDDM requires postcards larger than 6.125" on at least one dimension. Standard 4x6 and 5x7 don't qualify. Solution: Use 6.25x9 minimum for EDDM campaigns.


### Mistake #2: Forgetting to Add Bleed


The problem: Your printed postcards have white edges or your logo gets cut off. Why: You designed at exact finished size without accounting for cutting tolerance. Solution: Add 0.125" bleed on all sides and keep important elements 0.125" inside the trim line.


### Mistake #3: Choosing Size Based Only on Postage


The problem: You always pick 4x6 to save $0.20 per piece, but response rates disappoint. Why: Smaller postcards get less attention. Solution: Calculate expected ROI, not just cost. A 6x9 with 25% higher response often outperforms a cheaper 4x6.


### Mistake #4: Ignoring Thickness Requirements


The problem: Your postcards get returned or charged letter rates. Why: USPS requires minimum 0.007" thickness (14pt cardstock). Solution: Always use 14pt or thicker. Bonus: thicker stock feels more professional and gets better response.


### Mistake #5: Designing Without Mailing Panel Specs


The problem: Your postcards aren't delivered or get returned for postage due. Why: USPS requires specific address and indicia placement - you can't use the entire back for design. Solution: Reserve the right half of the address side for the mailing panel, or use our templates that include the correct placement.


## Postcard Sizes FAQ


### Are postcards 4x6 or 5x7?


Both are standard sizes. With MPA's Marketing Mail presorting, both mail at the same $0.467 rate - so choose based on design needs, not postage cost. 4x6 has lower printing costs; 5x7 gives you 40% more space.


### What size postcard for EDDM?


EDDM postcards must be larger than 6.125" x 11.5" on at least one dimension. Popular EDDM sizes are 6.25x9, 6.25x11, 8.5x11, and 9x12. Standard 4x6 and 5x7 do NOT qualify.


### What is the cheapest postcard size to mail?


With MPA's Marketing Mail presorting, all postcard sizes up to 6x11 mail at $0.467 each. EDDM is even cheaper at $0.26/piece but requires minimum 6.25x9 size.


### Can I use a 5x7 postcard for EDDM?


No. 5x7 is too small for EDDM requirements. You need at least 6.25x9 or another size that exceeds 6.125" on one dimension.


### What cardstock weight should I use?


We recommend 14pt or 16pt cardstock for most postcards. This meets USPS thickness requirements (0.007" minimum) and provides a professional feel.


### How much does it cost to print postcards?


Printing costs vary based on quantity, size, and paper stock. For 5,000 4x6 postcards on 14pt stock, expect roughly $0.05-0.10 per piece. Contact us for exact pricing on your specific project.


### Which postcard size gets the best response rate?


Larger postcards (6x9, 6x11) typically generate 20-30% higher response rates because they stand out in the mailbox. However, 4x6 offers better cost efficiency for high-volume campaigns.


### What is bleed on a postcard?


Bleed is the extra 0.125" of design that extends beyond the trim line. It ensures your colors and images go to the very edge with no white borders after cutting.


### What are the mailing panel requirements?


USPS requires a clear mailing panel on the address side. Reserve the right half for the address and postage indicia. The left half can contain your return address and a brief message.


### What DPI should my design be?


Use 300 DPI for print-quality images. Lower resolution will look pixelated. Also use CMYK color mode (not RGB) for accurate color reproduction.


### Should I use EDDM or targeted mailing?


Choose EDDM when you want to reach every household in specific neighborhoods (restaurants, retail, local services). Choose targeted mailing when you have a specific customer list or demographic criteria. Targeted costs more but reaches your ideal customers directly.


### Where do I get a mailing list?


You have several options:


- Your own customer list: Past customers, email subscribers, leads

- Purchase a list: We can provide targeted mailing lists based on demographics (age, income, homeowner status), geography, and business type

- EDDM (no list needed): Reach every address on selected postal routes without buying names

- List brokers: Third-party providers offering specialized lists


Pro tip: Renting a list is often more cost-effective than buying. You pay per use and get fresh, updated data each time.


## Ready to Print Your Postcards? Let's Get Started.


Mail Processing Associates has been helping Florida businesses with direct mail services and commercial postcard printing since 1989. We handle everything from design to delivery, ensuring your postcards meet USPS requirements and reach your audience on time.




### Why Florida Businesses Choose MPA


- 35+ years experience - Serving central Florida since 1989

- Fast turnaround - Most jobs ship within 3-5 business days

- Complete service - Design, print, and mail under one roof

- USPS expertise - We handle postal paperwork and optimize postage

- No minimums on most products - From 100 to 100,000+ pieces

- Local delivery - Free pickup for Lakeland-area businesses




Our postcard services include:


- Custom design and template setup

- High-quality offset and digital printing

- EDDM campaign management

- Variable data printing for personalization

- Mailing list services and data processing

- Complete fulfillment and USPS drop-off


Next Step: Now that you know the size requirements, plan your EDDM campaign with our free tool.


## Related Guides


Dive deeper into direct mail strategy with these resources:


- How Much Do Postcards Cost? - Complete pricing breakdown for printing and mailing

- What Is Every Door Direct Mail (EDDM)? - Beginner's guide to EDDM campaigns

- EDDM Design Tips - Create postcards that get results

- Best Paper Finishes for Direct Mail - Gloss, matte, and specialty options

- USPS Direct Mail Postage Rates Explained - Current rates and how to save

- UV Coating for Postcards - When and why to add protective coating

---

## Every Door Direct Mail (EDDM): Complete 2026 Guide
URL: https://www.mailpro.org/post/every-door-direct-mail-eddm/
Author: Alec Boye, President, Mail Processing Associates
Last Updated: March 15, 2026

Mail Processing Associates has printed and mailed thousands of EDDM campaigns from our Lakeland, Florida facility. This guide covers everything you need to know about EDDM in 2026: how the program works, current USPS rates, size requirements, step-by-step campaign planning, and how EDDM compares to targeted direct mail.


Ready to start? Use our free EDDM route planning tool to select carrier routes, view household counts, and estimate costs -- or request a free quote for full-service EDDM printing and mailing.



 Jump to:
 What is EDDM? |
 How It Works |
 Retail vs BMEU |
 2026 Rates |
 Size Requirements |
 EDDM vs Targeted |
 Who Should Use It |
 Plan a Campaign |
 Mistakes to Avoid |
 Track Results |
 FAQ



## What Is Every Door Direct Mail (EDDM)?


Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send postcards, flyers, menus, and other marketing materials to every residential address on selected postal carrier routes -- without needing a mailing list, individual names, or street addresses.


Instead of buying a list of specific people to mail to, you pick neighborhoods on a map. USPS delivers your mail piece to every single door on those routes. That is the core concept behind EDDM -- USPS Every Door Direct mail delivery to an entire geographic area at the lowest postage rate available.


The US Postal Service created the EDDM program to give small and medium-sized businesses an affordable entry point into direct mail marketing. Because there is no mailing list to purchase and no individual addressing required, EDDM every door direct mail campaigns are significantly cheaper than traditional direct mail. The current EDDM postage rate is $0.260 per piece -- compared to $0.65 for a First-Class postcard or $0.467 for Marketing Mail letters.


Whether you call it EDDM, Every Door Direct Mail, USPS EDDM mail, or the EDDM US Postal Service program, the concept is the same: geographic saturation mailing at the lowest postage rate USPS offers.



Key Benefits of EDDM


- No mailing list required -- saves $50-200+ in list rental and data processing costs

- Lowest USPS postage rate -- $0.26/piece vs $0.467 (Marketing Mail letters) or $0.65 (single-piece First-Class)

- Saturation coverage -- reaches every household and business on selected routes

- Simple process -- choose routes, print, prepare, drop off at the post office

- No minimum business size -- any business can use EDDM with as few as 200 pieces

- No bulk mail permit needed -- EDDM Retail requires only a free USPS.com account





## How Does EDDM Work? Step-by-Step Process


The EDDM process is straightforward, even if you have never done a mailing before. Here is how every door direct mail works from start to finish.


### Step 1: Create a USPS Account and Select Carrier Routes


Every ZIP code contains multiple carrier routes -- the specific paths that mail carriers walk or drive each day. Each route typically covers 200-500 addresses. You choose which routes to mail based on geography, demographics, and proximity to your business.


You can select routes using the free EDDM route planning tool on our website or through the USPS Every Door Direct Mail online tool at eddm.usps.com. Both let you search by ZIP code and view route boundaries, household counts, and basic demographic information like average household income, age distribution, and household size.


Route selection tips:


- Start with routes closest to your business. Response rates are highest within a 5-10 minute drive radius.

- Filter by demographics that match your ideal customer (homeowners, income brackets, household size).

- Check for EDDM eligible routes -- some PO Box-only routes and certain rural routes may be excluded.

- Look at household counts per route and multiply by $0.260 to estimate your postage budget before committing.


### Step 2: Design Your Mail Piece


Design a postcard, flyer, or menu that meets EDDM mailing requirements. Your mail piece must be larger than a standard letter -- we cover exact sizes in the requirements section below. Most businesses choose a 6.25" x 9" postcard for the best balance of impact and printing cost.


One important detail: EDDM mail pieces do not need individual recipient names or addresses. Instead, you print "Local Postal Customer" or "Postal Customer" in the address area. You also need a postage indicia (the small box that replaces a stamp) placed approximately 1.625" from the right edge and 1.375" from the top of the address side.


For design guidance, see our EDDM postcard design tips.


### Step 3: Print Your EDDM Mail Pieces


Print your mail pieces on card stock heavy enough to withstand postal processing. Most EDDM postcards are printed on 14pt or 16pt card stock with UV coating or aqueous coating for durability. At MPA, we print EDDM postcards on our Xerox Versant digital press, which handles full-color printing on card stock up to 16pt. For campaigns that need to stand out, our Xerox Iridesse can add metallic gold, silver, or clear specialty effects.


### Step 4: Bundle, Prepare Paperwork, and Drop Off


Each carrier route requires a facing slip -- a simple form (PS Form 3587 for EDDM Retail) that identifies the route and the number of pieces. Your mail pieces are bundled in groups of 50-100 pieces (each bundle cannot exceed 6 inches in height), secured with rubber bands, and the facing slip goes on top of each bundle.


For EDDM Retail: Drop off bundled mail at any local Post Office. The limit is 5,000 pieces per day per ZIP code. Pay postage online through your USPS.com account or at the counter.


For EDDM BMEU: Drop off at a designated Bulk Mail Entry Unit. There is no daily volume limit. This option requires a bulk mail permit but offers potential entry discounts. Most businesses working with a print and mail services provider use BMEU because the mail house handles all preparation and delivery.


After drop-off, USPS delivers your mail pieces to every address on your selected routes, typically within 3-14 business days.


## EDDM Retail vs EDDM BMEU: Which Should You Use?


The EDDM program offers two entry options with the same base function but different logistics.




| Feature | EDDM Retail | EDDM BMEU |
| --- | --- | --- |
| Postage rate | $0.260/piece | Starting at $0.259/piece |
| Permit required? | No (free USPS.com account only) | Yes (USPS mailing permit) |
| Drop-off location | Any local Post Office | Designated Bulk Mail Entry Unit |
| Daily limit | 5,000 pieces per ZIP per day | No daily limit |
| Entry discounts | None | DSCF and DDU discounts available |
| Paperwork | PS Form 3587 per route | Postage statement + facing slips |
| Best for | Small businesses, occasional mailings | High-volume or recurring campaigns |



EDDM Retail is ideal if you are mailing fewer than 5,000 pieces and want the simplest possible process. Walk into your local Post Office, hand over your bundles and facing slips, pay postage, and you are done.


EDDM BMEU is the better choice for larger campaigns or businesses that mail regularly. The per-piece rate can be slightly lower (as low as $0.259/piece with entry discounts), and there is no daily volume cap. The trade-off is more paperwork and the requirement to deliver to a designated bulk mail facility.


## EDDM Postage Rates in 2026


The current EDDM postage rate through the USPS (US Postal Service) is $0.260 per piece for EDDM Retail flat mail pieces weighing up to 3.3 ounces. This rate applies whether you mail 200 or 200,000 pieces -- there are no volume discounts on the per-piece postage.


### EDDM vs Other USPS Mail Classes





 $0.260
 EDDM Retail
 No permit needed


 $0.467
 Marketing Mail
 Requires mailing list


 $0.65
 First-Class Postcard
 Individual addressing


EDDM saves up to 60% vs First-Class postcards.




For a 1,000-piece mailing, choosing EDDM over single-piece First-Class postcards saves you $390 in postage alone ($260 vs $650). And because EDDM does not require a mailing list, you also save the $50-200+ you would spend on list rental and data processing.


### Total Cost Per Piece (Postage + Printing + Mailing Services)


Postage is only part of the total cost. Here is what a fully delivered EDDM campaign typically costs per piece:


| Quantity | Printing Cost | Postage | Mailing Service | Total Per Piece |
| --- | --- | --- | --- | --- |
| 500 | $0.25-0.35 | $0.260 | $0.05-0.10 | $0.55-0.70 |
| 1,000 | $0.18-0.25 | $0.260 | $0.04-0.08 | $0.47-0.58 |
| 2,500 | $0.14-0.20 | $0.260 | $0.03-0.06 | $0.42-0.51 |
| 5,000 | $0.10-0.16 | $0.260 | $0.02-0.05 | $0.37-0.46 |
| 10,000+ | $0.08-0.12 | $0.260 | $0.02-0.04 | $0.35-0.41 |


Printing costs assume full-color, 6.25" x 9", 14pt card stock. Prices vary by paper weight, coating, and design complexity.


For a detailed cost analysis at every quantity level, see our EDDM cost breakdown.


### 2026 USPS Promotional Discounts


USPS runs annual promotions that can reduce EDDM postage by up to 5%. In 2026, the Integrated Technology promotion offers a 5% postage discount for mail pieces that incorporate QR codes with augmented reality, NFC technology, or other interactive elements. An additional 1% discount is available for Informed Delivery integration. These promotions apply to EDDM BMEU mailings (not EDDM Retail). Ask your mail house if your campaign qualifies -- at MPA, we track all active USPS promotions and apply them to eligible jobs automatically.


## EDDM Size Requirements


EDDM mail pieces must qualify as "flats" -- meaning they must be larger than a standard letter. Your mail piece must exceed at least one of these minimum thresholds:


- Height greater than 6.125 inches, OR

- Length greater than 11.5 inches, OR

- Thickness greater than 0.25 inches


Maximum dimensions: 12" x 15" and 3.3 ounces.



Important: Standard 4" x 6" postcards do not qualify for EDDM because they do not exceed any of the minimum flat-size thresholds. The minimum practical EDDM postcard size is 6.25" x 9".





### Popular EDDM Sizes


| Size | Dimensions | Best For | Print Cost Range |
| --- | --- | --- | --- |
| Standard EDDM postcard | 6.25" x 9" | Most economical option, good for offers and announcements | $0.10-0.25/piece |
| Slightly oversized | 6.5" x 9" | A bit more design space, still cost-effective | $0.10-0.25/piece |
| Panoramic | 6" x 11" | Landscape layout for strong visuals | $0.12-0.28/piece |
| Menu/flyer size | 8.5" x 11" | Detailed offers, menus, coupons, multiple products | $0.15-0.32/piece |
| Large format | 9" x 12" | Maximum visual impact, stands out in the mailbox | $0.20-0.38/piece |


The 6.25" x 9" postcard is the most popular EDDM format because it meets the minimum size requirements while keeping printing costs as low as possible. For a detailed comparison of all EDDM-eligible sizes, see our guide to EDDM postcard sizes.


### Address Panel Requirements


Every EDDM mail piece needs a properly formatted address panel on the mail side:


- Print "Local Postal Customer" or "Postal Customer" in the delivery address area

- Include a postage indicia (at least 0.5" x 0.5", all caps, minimum 4pt font) placed approximately 1.625" from the right edge and 1.375" from the top

- Leave a clear barcode read area at the bottom of the address side

- Keep the address side readable -- USPS automated equipment needs to process it


For full specifications, see our EDDM mailing requirements guide.


## EDDM vs Targeted Direct Mail


EDDM and targeted direct mail are both effective marketing channels, but they work in fundamentally different ways. Understanding when to use each will help you get the best return on your investment.




### Side-by-Side Comparison




| Feature | EDDM | Targeted Direct Mail |
| --- | --- | --- |
| Targeting method | Geographic (carrier routes) | Demographic, behavioral, or list-based |
| Mailing list needed? | No | Yes (purchased or owned) |
| Postage per piece | $0.260 | $0.467+ (Marketing Mail letters) |
| List cost | $0 | $50-200+ |
| Individual addressing | No ("Postal Customer") | Yes (name and address on each piece) |
| Personalization | None (same piece to everyone) | Variable data (unique per recipient) |
| Minimum quantity | 200 per route | Varies (typically 200+) |
| Delivery timeframe | 3-14 business days | 3-10 business days |
| Tracking | Limited (no individual tracking) | IMB barcode tracking available |
| Best for | Local awareness, broad appeal | Niche audiences, existing customers |




When to choose EDDM:


- You want to reach an entire neighborhood or geographic area

- Your product or service appeals to most households (restaurants, home services, dental, retail)

- You are a new business building local awareness

- You want the lowest possible cost per piece

- You do not have a mailing list and do not want to purchase one

- You are running a grand opening, seasonal promotion, or community event campaign


When to choose targeted direct mail:


- You need to reach a specific demographic (age, income, homeowner status)

- You are mailing to existing customers or a house list

- Your offer is niche and would be wasted on most households

- You need to reach specific addresses scattered across multiple areas

- You want to personalize each piece with the recipient's name, offer, or imagery

- You need to track delivery and response at the individual level


Many businesses use both: EDDM for broad awareness campaigns and targeted direct mail for customer retention, high-value offers, and niche audiences. For a full cost analysis comparing the two approaches, see our EDDM vs direct mail comparison.


## Who Should Use EDDM?


EDDM works best for businesses that serve a defined geographic area and offer products or services that appeal to a broad audience. If your ideal customer lives within a radius of your location, every door direct mail is likely a good fit.


### Industries with the Strongest EDDM Results


Restaurants and food service: Menus, grand opening announcements, catering promotions, loyalty offers. EDDM is ideal because virtually every household orders food. Restaurants are the single largest category of EDDM users nationwide.


Home services: HVAC, plumbing, landscaping, roofing, pest control, pressure washing, cleaning. Every homeowner needs these services, making saturation mailing highly effective. Seasonal timing (spring for landscaping, fall for HVAC) amplifies results.


Dental and medical offices: New patient specials, office openings, seasonal promotions. Dental offices are one of the top EDDM users because everyone needs a dentist and patients typically choose providers close to home.


Real estate agents: Just-listed cards, market updates, open house invitations, farming campaigns. EDDM lets agents dominate a geographic farm area affordably and build name recognition with consistent mailings.


Retail stores and gyms: Grand openings, seasonal sales, membership drives. EDDM puts your store name in front of every household in your trade area at a fraction of digital advertising costs.


Political campaigns: Voter outreach in specific precincts. EDDM is the most cost-effective way to reach every household in a district. See our political direct mail services for more on campaign mail.


Nonprofits: Fundraising appeals, community awareness, event invitations. Nonprofits with USPS nonprofit authorization may qualify for reduced EDDM BMEU rates that run well below the standard rate; contact us for current nonprofit EDDM pricing. Contact MPA or your local Post Office for nonprofit mailing eligibility.


The common thread: these businesses benefit from reaching everyone in a neighborhood, not just a filtered subset. If that describes your business, EDDM is the right tool. For real-world inspiration, browse our EDDM campaign examples.


## How to Plan an Effective EDDM Campaign


Planning a successful EDDM campaign goes beyond choosing routes and printing postcards. These five steps separate campaigns that generate real business from ones that end up in the recycling bin.


### 1. Define Your Goal and Offer


Before selecting a single route, decide what you want recipients to do. Call your office? Visit your website? Bring a coupon to your store? The clearer your call to action, the easier it is to design an effective mail piece and measure results.


Strong EDDM offers include:


- Dollar-off or percentage discounts ($20 off first visit, 15% off any service)

- Free consultations, estimates, or assessments

- BOGO (buy one, get one) deals

- Limited-time seasonal promotions

- New customer welcome offers


### 2. Select the Right Routes


Start with routes closest to your business location. Marketing research consistently shows that response rates drop with distance -- most local businesses see their strongest returns from addresses within a 5-10 minute drive.


Use route demographics (average income, household size, age distribution) to prioritize routes where your ideal customers are most concentrated. Use our free EDDM planning tool to view route maps, household counts, and demographics for any ZIP code in America.


### 3. Design for Impact


Your postcard competes with bills, catalogs, and other mail for attention. A few principles that consistently increase response rates:


- Bold headline -- Communicate your main benefit in 5-8 words

- Clear offer -- Give recipients a specific reason to act. A generic postcard without an offer generates almost no response.

- Professional imagery -- High-quality photos outperform clip art and stock imagery. Show your actual location, team, or work.

- Prominent contact info -- Phone number, website, address, QR code. Make it easy to take the next step.

- Urgency element -- Expiration date, limited availability, or seasonal tie-in.

- Track your response -- Use a unique phone number, landing page URL, promo code, or QR code so you can measure exactly how many responses your EDDM campaign generates.


For detailed design guidance, see our EDDM postcard design tips.


### 4. Time Your Mailing Strategically


EDDM delivery takes 3-14 business days after USPS drop-off. Plan your production timeline backward from your desired in-home date:


- Design and approval: 3-5 business days

- Printing: 2-3 business days

- Mail preparation: 1-2 business days

- USPS delivery: 3-14 business days (average 5-7)

- Total: Plan 2-4 weeks from start to mailbox


Align your mailing with seasonal demand. HVAC companies should mail before summer and winter peaks. Restaurants do well before holidays and major local events. Real estate agents align with spring and fall selling seasons. Tax preparers mail in January.


### 5. Plan for Repetition


A single EDDM mailing may generate a 1-2% response rate. That is normal and profitable for many businesses. But marketing research consistently shows that repetition drives results. Mailing the same routes 3-6 times over several months can increase cumulative response rates to 5-10% as recognition and trust build.


The most successful EDDM users treat it as a recurring marketing channel, not a one-time experiment. Budget for at least three mailings before evaluating whether EDDM works for your business.


## Common EDDM Mistakes to Avoid


After processing thousands of EDDM campaigns, we see the same mistakes come up repeatedly. Avoid these to save money and get better results.


Mailing once and quitting. One mailing is not a test. Direct mail is a frequency game. Plan for at least three mailings to the same routes before judging results.


No clear offer or call to action. A beautiful postcard with no reason for the recipient to act generates almost zero response. Every EDDM piece needs a specific offer and a clear next step.


Wrong size. Standard 4" x 6" postcards do not qualify for EDDM. Your piece must be at least 6.125" tall, 11.5" long, or 0.25" thick. This is the single most common EDDM preparation error.


Selecting too many routes at once. Start with 3-5 routes closest to your business. Test, measure results, then expand to additional routes. Blanketing an entire city on your first mailing wastes budget on areas that may not convert.


Ignoring the address panel. USPS has specific requirements for indicia placement, "Postal Customer" text, and barcode clearance zones. Incorrect address panels can cause your mail to be returned. See our EDDM mailing requirements guide.


No tracking mechanism. If you do not include a unique phone number, promo code, QR code, or landing page URL, you have no way to measure whether your EDDM campaign generated any business. Always build tracking into your design.


DIY bundling errors. Bundles must be 50-100 pieces, no taller than 6 inches, with facing slips properly attached. Incorrect bundle preparation can delay or prevent your mailing from being accepted. Working with a professional mailing service eliminates this risk entirely.


## How to Track EDDM Results


Measuring EDDM campaign performance requires some planning since EDDM does not support individual piece tracking like addressed mail does. Here are proven methods to track your results:


Unique promo codes: Print a code on your EDDM postcard that is not used anywhere else. When a customer uses it, you know exactly which campaign drove the sale.


Dedicated phone number: Use a tracking phone number that forwards to your main line. Services like CallRail or CallTrackingMetrics can tell you exactly how many calls each campaign generates.


Custom landing page or URL: Create a unique URL (yoursite.com/spring-special) or QR code that goes to a dedicated page. Track visits in Google Analytics.


"How did you hear about us?" tracking: Train your front desk or sales team to ask every new customer how they found you. Simple, low-tech, and surprisingly effective.


Informed Delivery: USPS Informed Delivery shows email previews of incoming mail to subscribers before physical delivery. For EDDM BMEU mailings, you can include a ride-along image (a digital ad that appears alongside the scanned mail piece image). This gives you digital impressions on top of your physical mailing and provides additional tracking data.


Compare before-and-after: Track your key business metrics (calls, website visits, new customers, revenue) for the 2-3 weeks after each EDDM drop compared to the same period before the mailing.




### Plan Your EDDM Campaign Now


Use our free EDDM route planning tool to select carrier routes, view household counts, and estimate costs. No sign-up required.




Use Free EDDM Tool



Get Free Quote






## EDDM Frequently Asked Questions






### What is EDDM? What does EDDM stand for?


EDDM stands for Every Door Direct Mail. It is a United States Postal Service (USPS) program that allows businesses to send mail to every household and business on selected postal carrier routes without needing a mailing list, individual names, or addresses. You simply choose routes by ZIP code and your mail piece goes to every door on those routes.






### How much does EDDM cost per piece?


EDDM Retail postage costs $0.260 per piece in 2026 for flat mail pieces up to 3.3 ounces. EDDM BMEU starts at $0.259/piece. This is significantly cheaper than First-Class postcards ($0.65) or standard Marketing Mail letters ($0.467). When you add printing and mailing services, the total cost is typically $0.37-0.70 per piece fully delivered, depending on quantity and paper stock. For a complete cost analysis, see our EDDM cost breakdown.






### Do I need a mailing list for EDDM?


No. One of the biggest advantages of EDDM is that you do not need a mailing list. Instead of purchasing or maintaining a list with names and addresses, you select USPS carrier routes by ZIP code. Your mail is delivered to every residential and/or business address on those routes. This eliminates list rental costs ($50-200+) and data processing fees entirely.






### Do I need a bulk mail permit for EDDM?


Not for EDDM Retail. You only need a free USPS.com account. For EDDM BMEU, you do need a USPS mailing permit. If you work with a mail house like MPA, we can use our permit on your behalf -- you do not need to obtain your own. For more on permits, see our bulk mail permit guide.






### What is the minimum quantity for EDDM?


The minimum is 200 pieces per carrier route. For EDDM Retail, the maximum is 5,000 pieces per day per ZIP code. For EDDM BMEU, there is no daily maximum. Most carrier routes contain 200-500 addresses, so you typically meet the minimum by selecting a single route.






### How long does EDDM delivery take?


EDDM typically delivers within 3-14 business days after drop-off at the post office. Delivery timing depends on the local post office workload and carrier schedules. For time-sensitive campaigns, plan to drop off your mail at least 2 weeks before your desired in-home date.






### What size mail piece qualifies for EDDM?


EDDM mail pieces must qualify as "flats" -- larger than standard letter size. Your piece must exceed at least one of these thresholds: 6.125" tall, 11.5" long, or 0.25" thick. Maximum dimensions are 12" x 15" and 3.3 ounces. The most popular EDDM size is the 6.25" x 9" postcard. See our full guide to EDDM postcard sizes.






### What is the difference between EDDM Retail and EDDM BMEU?


EDDM Retail lets you drop off mail at any local Post Office with minimal paperwork but limits you to 5,000 pieces per day per ZIP code. EDDM BMEU requires dropping off at a designated bulk mail facility but has no daily volume limits and offers potential entry discounts. Both options start at approximately $0.260/piece. Most businesses working with a mail house use EDDM BMEU because the mail house handles all preparation and delivery.






### Can I target specific neighborhoods with EDDM?


Yes. EDDM allows you to target specific neighborhoods by selecting individual carrier routes within ZIP codes. Each carrier route covers a defined geographic area, typically 200-500 addresses. You can view route maps, household counts, and basic demographics using our free EDDM route planning tool. However, you cannot target individual households -- every address on a selected route receives your mail piece.






### Can I exclude certain addresses from my EDDM mailing?


In general, no. EDDM delivers to every address on a selected route -- that is the point of the program. However, if a resident specifically contacts USPS to request exclusion from EDDM mailings (a "Do Not Deliver" request), their address will be skipped. You cannot preemptively exclude specific addresses yourself.






### Can nonprofits use EDDM?


Yes, and at reduced rates. Eligible nonprofit organizations can use EDDM BMEU at reduced nonprofit rates below the standard $0.259 BMEU rate. This requires a USPS nonprofit authorization. Contact your local Post Office or a mail house to confirm eligibility and set up nonprofit EDDM mailing.







## Why Work with a Mail House for EDDM?


You can absolutely do EDDM yourself -- the USPS designed the Retail option specifically for small businesses to handle independently. But there are real advantages to working with a professional print and mail services provider like MPA:


All-in-one production. MPA prints your postcards, prepares all facing slips and bundling, and delivers directly to the Post Office or BMEU. One vendor, one point of contact, no juggling between a printer and a mailing service.


Volume savings. Our printing costs are lower than retail printing shops because we run EDDM jobs daily. At 5,000+ pieces, a mail house typically costs less than DIY printing at an office supply store.


Error prevention. We verify size compliance, indicia placement, and bundle preparation before your mailing reaches USPS. Rejected mailings waste time and money.


BMEU access. Most businesses cannot easily access a Bulk Mail Entry Unit on their own. MPA delivers to BMEU facilities as part of our daily workflow, giving you access to lower EDDM BMEU rates and no daily volume limits.


USPS promotions. We track active USPS postal promotions and apply eligible discounts automatically. In 2026, that could mean an additional 5-6% off postage for qualifying mail pieces.


Specialty printing. Want your EDDM postcard to stand out with metallic gold ink, spot UV coating, or a soft-touch finish? MPA's Xerox Iridesse and Versant presses produce specialty effects that most printers cannot match at digital printing prices.


More on printing: See our direct mail printing services guide for a full breakdown of formats, equipment, and turnaround times.


Get a free quote for your next EDDM campaign, or call us at (863) 687-6945.


## Related EDDM Articles


- EDDM Cost Breakdown: Printing + Postage at Every Quantity

- EDDM Postcard Sizes and USPS Requirements

- EDDM Postcard Design Tips

- EDDM Mailing Requirements: Size, Weight, and Postage Rules

- EDDM Campaign Examples

- EDDM Eligible Routes

- EDDM vs Direct Mail Comparison

- Average Cost Per Direct Mail Piece


Need help with your EDDM campaign? Mail Processing Associates provides full-service EDDM services -- route selection, design guidance, printing, mail preparation, and USPS delivery. We have printed and mailed thousands of EDDM campaigns from our Lakeland, Florida facility, serving businesses nationwide since 1989.


Plan your EDDM routes free | Get a free quote | Call (863) 687-6945

---

## How to Mail a Large Envelope: 2026 USPS Rates, Sizes & Postage
URL: https://www.mailpro.org/post/oversized-envelope-mailing/
Author: Alec Boye, President, Mail Processing Associates
Last Updated: March 15, 2026

> An oversized envelope, classified by USPS as a "flat," is any mailpiece that exceeds 6-1/8 inches in height, 11-1/2 inches in length, or 1/4 inch in thickness, up to a maximum of 12 x 15 x 3/4 inches and 13 ounces. Businesses use oversized envelopes to mail catalogs, brochures, legal documents, and marketing materials that cannot be folded into standard letter-size envelopes. Proper sizing and packaging are critical to avoid surcharges, as pieces exceeding the flat dimensions are reclassified as parcels at significantly higher rates.

Mailing a large envelope through USPS costs $1.69 for the first ounce as of 2026, with each additional ounce adding approximately $0.29. Large envelopes -- called "flats" by USPS -- include common sizes like 9x12, 10x13, and 6x9 envelopes that exceed standard letter dimensions. Whether you’re mailing catalogs, brochures, legal documents, or marketing materials, understanding USPS size limits and postage rates helps you avoid surcharges and choose the most cost-effective option. At Mail Processing Associates, we handle large envelope print and mail projects for businesses nationwide.


## Understanding Oversized Envelopes

Master oversized envelope mailing with our complete guide. Learn USPS size limits, flat rate postage options, and cost-effective shipping tips for large envelopes. Understanding how to distinguish them from regular mail and knowing the types available can enhance your mailing processes.


### Distinguishing Large Envelopes from Regular Mail

Large envelopes are defined by specific dimensions. They must exceed at least one of the following measurements: 6-1/8 inches in height, 11-½ inches in length, or ¼ inch in thickness. If your mailpiece fits within these parameters, it qualifies as an oversized envelope.

In contrast, regular letters must adhere to smaller dimensions not exceeding 6-1/8 inches in height and 11-½ inches in length. The maximum weight for large envelopes is 13 ounces. Any mailpiece surpassing this weight is considered Priority Mail.

By recognizing these differences, you can ensure proper postage and avoid unexpected delays in delivery. Our company, Mail Processing Associates, specializes in guiding you through these mailing requirements.


### Types of Oversized Envelopes

Oversized envelopes come in various types that cater to different mailing needs. The most common type is the "flat," which is used for sending documents, brochures, or photos without folding.

These envelopes are often used by businesses for promotional materials due to their size. You might also encounter padded envelopes, which offer additional protection for fragile items.

Another type is the bubble mailer, featuring an inner layer of bubble wrap. This option is ideal for items that require extra cushioning. With Mail Processing Associates, you can choose the right oversized envelope tailored to your specific mailing requirements.

Understanding these options allows you to optimize your mailing strategy effectively.


## How much does it cost to mail a large envelope?

USPS classifies large envelopes as "flats" and charges First-Class Mail rates based on weight. Here are the 2026 USPS large envelope postage rates:


| Weight | First-Class Flat Rate |
| --- | --- |
| 1 oz | $1.69 |
| 2 oz | $1.98 |
| 3 oz | $2.27 |
| 4 oz | $2.56 |
 Each additional ounce adds approximately $0.29. Maximum weight: 13 ounces. Envelopes over 13 oz are upgraded to Priority Mail.

Non-machinable surcharge: USPS adds a $0.46 non-machinable surcharge for rigid, lumpy, or unusually shaped envelopes that can't be processed through automated sorting equipment.

 Tip: Most 9x12 envelopes with a few sheets of paper weigh under 2 oz, costing $1.98 to mail First-Class.

 Rates effective as of 2026. Verify current pricing at USPS Notice 123.


## Postal Services and Rate Categories

Understanding postal services and rate categories is crucial for anyone considering oversized envelope mailing. Various options are available, each with specific rates and conditions that can affect your choice.


### Exploring USPS First-Class Mail

USPS First-Class Mail is the most common option for sending oversized envelopes, especially when speed and reliability are priorities. This service allows you to mail items up to 13 ounces, ensuring fast delivery within 1-3 business days.

First-Class Mail offers competitive pricing, making it an affordable choice for businesses and individuals. Large envelopes (flats) start at $1.69 for the first ounce, with each additional ounce adding approximately $0.29. Standard letters start at $0.82, and postcards at $0.65. This service ensures that your items are handled with care, meeting your mailing needs efficiently.

For those looking for comprehensive mailing solutions, Mail Processing Associates offers tailored services that optimize your mailing experience. Choosing the right service can enhance your workflow and address varying business needs.


### Differentiating Between First-Class and Parcel Services

When mailing oversized envelopes, it's essential to understand how First-Class Mail differs from parcel services. While First-Class Mail is suitable for letters and small packages, margin-based parcel services offer higher weight limits and different pricing structures.

For instance, parcels involve tracking and insurance options not typically available with First-Class Mail. This is particularly beneficial for high-value items that require added security during transit. If you need to send heavier items, these services might be the better choice.

Always consider your specific needs when selecting a mailing option. Mail Processing Associates is here to assist you in navigating these choices, ensuring you optimize your mailing strategies effectively. By understanding these distinctions, you can enhance your mailing process and reduce costs.


## Calculating Postage for Oversized Envelopes

When mailing oversized envelopes, understanding the factors that influence postage costs is crucial. Weight, dimensions, and any additional surcharges play a significant role in determining how much you will pay. Addressing these elements will help you avoid unexpected fees and ensure timely delivery.


### Weight and Size Considerations

For oversized envelopes, the U.S. Postal Service defines dimensions that directly affect postage. The maximum dimensions for a large envelope are typically 12 inches high, 15 inches long, and 0.75 inches thick.

Postage cost increases based on the weight of your envelope. Standard-sized, rectangular envelopes start at a lower postage rate ($0.82 for a letter). Large envelopes (flats) start at $1.69 for 1 oz.

If your envelope exceeds 13 ounces, it must be sent as Priority Mail at higher rates. For instance, a 1-oz flat costs $1.69, a 2-oz flat costs $1.98, and a 4-oz flat costs $2.56.

Using the USPS Retail Postage Calculator can help you find the exact rates based on your envelope's characteristics.


### Additional Postage Surcharges

In addition to weight and size, certain surcharges may apply to your mailing. Rigid items or envelopes that do not bend easily incur an extra cost. For example, a large envelope that is not rectangular might be categorized differently, resulting in higher postage.

You might also face surcharges for mailing items that exceed specific dimensions or weight thresholds. If your oversized envelope cannot be processed through automated sorting machines, it may be categorized as a non-machinable piece, leading to additional fees.

To ensure accurate postage, always check for these surcharges when planning your mailing. As a leading provider, Mail Processing Associates offers tailored solutions to help you navigate these nuances, making postage calculations simpler and more efficient for your business.


## Special Considerations for Mailing Large Items

When mailing large items, specific guidelines and considerations are essential for ensuring safe and efficient delivery. Understanding how to handle rigid items and navigate customs for international shipments can help you avoid delays and complications.


### Handling Rigid and Non-Machinable Items

Rigid items, such as thick envelopes or flat parcels, require careful handling to prevent damage. The USPS defines large envelopes as those exceeding certain dimensions, usually over ¾ inch thick or larger than 12 inches in length and 15 inches in width.


- Packaging: Use sturdy materials to protect your items. Bubble mailers or reinforced envelopes offer added security.
- Labeling: Clearly mark each package as “non-machinable” if necessary, especially if it has a rigid shape. This ensures it is processed correctly and reduces the risk of being sent back.

Mail Processing Associates provides comprehensive mailing solutions for all your rigid item needs, ensuring your packages arrive safely at their destination.


### Customs and International Mailing

When sending large items internationally, customs regulations must be adhered to. Each country has unique requirements that may affect the mailability of your items.


- Documentation: Include any necessary customs forms, detailing the contents and value. Incorrect or missing documentation can lead to delays.
- Prohibited Items: Check the destination country’s restrictions on large envelopes or specific items like postcards or greeting cards before shipping.

Understand the implications of these factors to avoid unexpected issues. Mail Processing Associates is here to guide you through the process, making international mailing efficient and straightforward.


## Creating and Attaching Mailing Labels

When mailing oversized envelopes, it's essential to prepare them correctly and attach mailing labels properly. This ensures that your mailpiece arrives at its destination without issues. Here's how to get started.


### Preparing Envelopes for Mailing

First, choose the right size of large envelope that meets postal guidelines. Ensure your materials are durable enough to withstand transit. You might want to consider using padded envelopes for added protection.

Next, create your mailing label. You can use online services to generate a label specific to your mailing needs. Ensure the label includes your return address, recipient's address, and tracking number if required.

Attach the label securely to the front of the envelope, placing it in the designated area. If the label is self-adhesive, peel and stick it. If not, use clear tape to cover it and secure it on all sides, ensuring it's visible.

For businesses, partnering with experts like Mail Processing Associates can streamline your mailing process. Our solutions cater to any business looking to optimize their mailing and printing processes, providing comprehensive support.


## How to address a large envelope

Properly addressing a large envelope ensures it gets processed quickly and delivered without delays. USPS automated sorting equipment reads addresses from a specific area of the envelope, so correct placement matters.


- Delivery address: Write or print the recipient's address in the center of the envelope, in the lower half. Include the full name, street address, city, state, and ZIP code on separate lines.
- Return address: Place your return address in the upper-left corner of the envelope.
- Orientation: Address text should run parallel to the longest side of the envelope. For 9x12 envelopes, orient the address in landscape format (the 12-inch side runs horizontally).
- Font size: Use at least 10-point font in a clear, sans-serif typeface. Avoid script or decorative fonts that automated readers may not recognize.
- Legibility: Use dark ink on a light background. Ensure there is strong contrast between the text and envelope color.

 For bulk mailings: Use CASS-certified addressing with Intelligent Mail barcodes (IMb) to qualify for automation postage discounts. Mail Processing Associates provides bulk mailing services with CASS-certified address processing.


## Mailing a 9x12 envelope

The 9x12 envelope is the most common large envelope size for business mail. At 9 inches wide by 12 inches tall, it fits standard letter-size (8.5" x 11") documents without folding -- making it ideal for contracts, tax forms, marketing brochures, catalogs, and photographs.

A 9x12 envelope qualifies as a USPS "flat" because it exceeds the 6-1/8" height threshold for standard letters. This means it uses First-Class flat postage rates:


- 1 oz: $1.69
- 2 oz: $1.98 (most documents fit in this weight range)
- 3 oz: $2.27
- 4 oz: $2.56

Typical uses: Contracts, legal documents, tax forms, marketing brochures, product catalogs, photographs, and certificates.

 Tip: Keep contents flat and flexible to avoid the $0.46 non-machinable surcharge. If your envelope contains rigid items like cardboard inserts, consider using a padded mailer instead.

 The 10x13 envelope is a close alternative -- it provides slightly more room and uses the exact same flat postage rates. For a comparison of postcard mailing rates versus large envelopes, postcards start at just $0.65 but are limited to 6" x 4.25".


## Envelope sizes and postage rates

Choosing the right envelope size directly affects your postage costs. USPS classifies mail into letters, flats, and parcels -- each with different rate structures. Here's how common envelope sizes compare:


| Envelope Type | Dimensions | Mail Class | Starting Rate |
| --- | --- | --- | --- |
| Standard letter (#10) | 4.125" x 9.5" | Letter | $0.82 |
| 6x9 catalog | 6" x 9" | Flat | $1.69 |
| 9x12 catalog | 9" x 12" | Flat | $1.69 |
| 10x13 catalog | 10" x 13" | Flat | $1.69 |
| 12x15.5 (max flat) | 12" x 15" | Flat | $1.69 |
 Any envelope exceeding 6-1/8" high, 11-1/2" long, or 1/4" thick is classified as a flat. Maximum flat dimensions: 12" x 15" x 3/4" thick and up to 13 oz. Anything larger is classified as a parcel at significantly higher rates.

If you mail periodicals or publications rather than standard flats, postage rates differ significantly. See our complete guide to magazine mailing costs and USPS Periodicals class rates for a detailed breakdown.

 Mailing in bulk? Businesses sending 200+ pieces qualify for discounted postage rates. Learn how our bulk mailing services can save you 20-40% on postage. You can also explore our EDDM route planner for saturation mailings that don't require a mailing list.


## Frequently Asked Questions

Understanding the key details about oversized envelope mailing can save you time and money. Here are some specific questions and answers to help clarify common concerns.


### What are the current postage rates for mailing a large envelope?

USPS charges $1.69 for the first ounce of a large envelope (flat) sent via First-Class Mail. Each additional ounce adds approximately $0.29, with a maximum weight of 13 ounces. For example, a typical 9x12 envelope with a few pages costs $1.98 (2 oz). Non-machinable envelopes incur an additional $0.46 surcharge.


### How can I calculate the correct postage for a 9x12 envelope?

A standard 9x12 envelope qualifies as a USPS flat. Weigh your envelope and apply the First-Class flat rate: $1.69 for 1 oz, $1.98 for 2 oz, $2.27 for 3 oz, or $2.56 for 4 oz. Most 9x12 envelopes with a few sheets of paper fall in the 1-2 oz range. Use the USPS Retail Postage Calculator at postcalc.usps.com for exact pricing.


### What qualifies as an oversized envelope according to USPS standards?

An oversized envelope, or flat, must meet specific size requirements. It should have one dimension exceeding 6-1/8 inches high, 11-½ inches long, or ¼ inch thick. Ensure your envelope adheres to these guidelines to avoid additional fees.


### What is the maximum size for an envelope to be mailed via USPS without incurring package rates?

The maximum dimensions for an envelope to avoid package pricing are 12 inches high, 15 inches long, and ¾ inch thick. Exceeding any of these measurements will classify your item as a package, which incurs higher rates.


### How does weight affect the cost of mailing an oversized envelope?

Each additional ounce above the first adds approximately $0.29 to your postage cost. A 1-oz flat costs $1.69, while a 13-oz flat (the maximum) costs approximately $5.24. If your large envelope exceeds 13 ounces, it must be sent as Priority Mail, which starts at a higher rate. Always weigh your envelope before applying postage.


### Where can I find a postage calculator for different USPS mail options?

The official USPS Retail Postage Price Calculator at postcalc.usps.com lets you enter your envelope's dimensions and weight to get exact postage rates. For business mailings of 200+ pieces, Mail Processing Associates offers bulk postage rates through our print and mail services that can save 20-40% compared to retail rates.


### How to address a large envelope?

Write the delivery address in the center of the envelope, in the lower half. Place your return address in the upper-left corner. Address text should run parallel to the longest edge. Use at least 10-point font in a clear, sans-serif typeface. For 9x12 envelopes, orient the address in landscape format.


### How many stamps do I need for a large envelope?

A standard Forever stamp ($0.82) is not enough for a large envelope. You need at least $1.69 in postage for a 1-oz flat. That equals three Forever stamps ($2.46, which overpays). For the exact amount, buy a $1.69 flat-rate stamp at the post office or print exact postage online.

---

## How to Get a USPS Bulk Mailing Permit: Step-by-Step Guide
URL: https://www.mailpro.org/post/how-to-get-a-bulk-mail-permit/
Author: Alec Boye, President, Mail Processing Associates
Last Updated: March 15, 2026

> To get a bulk mail permit, apply at your local USPS Post Office or through the USPS Business Mail Entry Unit by completing PS Form 3615. The permit requires an annual mailing fee of $370 per year plus a one-time permit imprint application fee. You must mail a minimum of 200 pieces (Marketing Mail) or 500 pieces (Presorted First-Class) per mailing to qualify for bulk rates -- or you can work with a mail house that already holds a permit and mail under their account.

Getting a USPS bulk mail permit is the first step to saving on postage for high-volume mailings. To apply for a bulk mailing permit at the US Post Office, complete PS Form 3615 at your local Business Mail Entry Unit (BMEU). The annual mailing fee is $370, and you'll need a minimum of 200 pieces per mailing for Marketing Mail or 500 pieces for Presorted First-Class Mail. At Mail Processing Associates, we handle bulk mailing under our own permits — so many businesses skip the permit process entirely by working with us.


## Understanding Bulk Mail Permits

Learn how to get a USPS bulk mail permit with our step-by-step guide. Save on postage costs, understand permit fees, and discover bulk mailing requirements for businesses.This advantage helps businesses optimize mail processing and reduce postage costs, making it essential for those looking to send mailpieces in bulk efficiently.


### What Is a Bulk Mail Permit?

A bulk mail permit is official permission granted by the USPS that allows you to mail large quantities of items at reduced rates. This permit is essential for commercial mailing.

To obtain a bulk mail permit, you must apply through your local post office. The process involves filling out a permit application and paying any applicable fees.

Once approved, you'll receive a unique permit number used to identify your mailings. A permit imprint is another component of this process, acting as a pre-approved postage mark on mailpieces, which eliminates the need for stamps.


### Benefits of a Bulk Mail Permit

Using a bulk mail permit provides significant benefits to your business. First, it reduces postage costs by allowing access to commercial rates, which are lower than standard rates. This can result in substantial savings, especially for large mailings.

You also gain flexibility in mailing options. With a bulk mail permit, you can choose various services, including First-Class and Standard Mail.

Additionally, having a permit keeps your mailpiece preparation organized. You can take advantage of the Business Customer Gateway to manage your permit, track mailings, and determine costs with your business rate card.

Mail Processing Associates specializes in Comprehensive Mailing and Printing Solutions, ensuring your bulk mailings are efficient and cost-effective. Our tailored services meet all your mailing and printing needs effectively.


## USPS Bulk Mail Permit Fees and Costs

Understanding the full cost of a USPS bulk mail permit helps you budget accurately. Here's the complete fee breakdown for 2026:


| Fee | Amount | Frequency |
| --- | --- | --- |
| Annual Mailing Fee | $370 | Per year |
| Permit Imprint Authorization | ~$370 | One-time |
| Total First Year | ~$740 | -- |
| Renewal (year 2+) | $370 | Per year |
 The annual mailing fee covers one mail class (Marketing Mail, First-Class, etc.) at one post office. If you mail multiple classes or from multiple offices, you need separate permits — and separate fees. You can compare your permit costs to overall direct mail costs to see the full picture.

 Skip the permit hassle — most businesses save time and money by mailing under a mail house permit. MPA handles postal prep, presort, and drop-ship for you. Get a free quote ->


## The Bulk Mail Permit Application Process

Obtaining a bulk mail permit involves several key steps that ensure you meet postal requirements while enabling efficient mailing. These steps include filling out the necessary forms, selecting the appropriate permit type, and paying the required fees.


### Completing PS Form 3615

To begin the application process, you need to complete the PS Form 3615, which is the Mailing Permit Application and Customer Profile. This form collects essential information such as your business name, mailing address, and the types of mail you intend to send.

You can download the form or get a copy from your local Post Office or a Business Mail Entry Unit. Ensure that all information is accurate to avoid delays. Once completed, take the form to the nearest Post Office where it can be officially submitted — this in-person step is what starts the post office bulk mailing approval process.


### Selecting the Appropriate Permit Type

There are different types of bulk mail permits to consider, primarily permit imprint and Business Reply Mail (BRM). The permit imprint allows you to print a postage imprint on your mailpieces, which can streamline your mailing process.

BRM permits enable recipients to reply without paying postage upfront. Evaluate the nature of your mailing to select the permit that best fits your needs. It's beneficial to consult with a mailing expert or resources provided by Mail Processing Associates to make an informed choice.


### Paying Permit Imprint Fees

Once you have selected your desired permit type, you will need to pay the associated permit imprint application fee. This fee can vary based on the type of permit you are applying for and your mailing frequency.

Additionally, there is an annual mailing fee to keep your account active, which helps avoid reapplication. Be prepared to make these payments at your local Post Office when you submit the application. Maintaining your permit status is crucial for ongoing mailing operations. By using services from Mail Processing Associates, you can navigate this process more efficiently, ensuring compliance and optimal mailing solutions tailored to your business needs.


## Payment and Postage Options

Understanding how to manage payments and postage options is essential for utilizing a bulk mail permit efficiently. This section covers setting up an advance deposit account, using postage meters and precanceled stamps, and printing the permit imprint indicia, ensuring you can streamline your mailing process.


### Setting Up an Advance Deposit Account

An advance deposit account allows you to pay for postage upfront, simplifying bulk mailing. To set this up, visit your local post office and complete the necessary form. You'll need to provide your permit number and any identification.

Once established, you deposit funds into this account. Each time you drop off a mailing, the corresponding postage is deducted from your balance. This method is cost-effective, ensuring you have adequate funds for your postage rates without repeated transactions. Keeping track of your account balance is crucial to avoid any service interruptions.


### Using Postage Meters and Precanceled Stamps

Postage meters and precanceled stamps are valuable tools for businesses mailing in bulk. A postage meter allows you to print postage labels directly, saving time and effort. You can refill your meter as needed based on your mailing volume.

Precanceled stamps provide another efficient option for businesses like yours. These stamps are sold at a reduced rate and can be applied to bulk mailings. Using them can significantly lower costs, making your mailing operations more budget-friendly. Ensure you're familiar with the specifications for using both methods to maximize their benefits.


### Printing the Permit Imprint Indicia

The permit imprint indicia is a vital component of bulk mailings. It serves as a printed label on your mail that indicates the postage has been paid through your advance deposit account. To print this indicia, you need the proper software or a postage meter that supports this feature.

The indicia must include your permit number and comply with USPS regulations. This ensures your mail is processed quickly and correctly. Make sure to regularly check the specifications from the USPS to keep your indicia up to date.

For businesses seeking efficiency, Mail Processing Associates provides comprehensive mailing and printing solutions tailored to your needs, optimizing your operations and improving your mailing experience.


## Preparing and Sending Bulk Mail

Efficient preparation and sending of bulk mail involves several key steps that can optimize your mailing campaigns. Understanding the process of sorting, creating labels, and utilizing USPS offerings ensures your mail reaches its destination effectively and cost-efficiently.


### Sorting and Presorting

The first step is to sort your mail according to USPS requirements. This process involves organizing your mail by ZIP code and mail class to qualify for bulk mail discounts.

You can use presorted first-class mail, which may cost more initially but can expedite deliveries. Additionally, you can benefit from presorting mail using automated solutions, ensuring the appropriate discount is applied.

Consider using mailing solutions tailored to your needs. These can simplify the sorting process and improve accuracy. Proper sorting not only speeds up delivery but enhances the effectiveness of your direct mail campaigns.


### Creating Shipping Labels and Documentation

After sorting, you'll need to create accurate shipping labels. Labels must include the recipient’s address, a unique barcode, and necessary postage. Utilize electronic manifest systems to streamline this process and ensure compliance with USPS standards.

Documentation is also crucial. You may need forms like PS Form 3615 to accompany your mailings. This ensures your bulk mail is recognized and processed correctly.

Using API integrations can further simplify creating shipping labels. Integrating your database with postal service systems ensures accurate data entry and reduces margin for error.


### Utilizing USPS Marketing Mail

USPS Marketing Mail is an effective option for businesses looking to reach a broad audience without high costs. This service allows you to send non-personalized advertisements at a reduced rate.

To take full advantage, you can utilize the Every Door Direct Mail tool program, which allows targeting specific ZIP codes. Coupling this with a strategic mailing list enhances your ability to reach potential customers.

Another option is Bound Printed Matter, suitable for heavier printed material. Assess your campaign needs and select the best classification to maximize your budget.

At Mail Processing Associates, our Comprehensive Mailing and Printing Solutions ensure you navigate these options confidently, helping you execute your mail campaigns effectively. Our mass mailing services cover everything from postal prep and presorting to final USPS delivery, so you can skip the permit process entirely.


## Technology Integration

Integrating technology into your bulk mailing process can greatly enhance efficiency and accuracy. By utilizing online tools and APIs, you can streamline your mailing operations, track shipments effectively, and organize your documentation.


### Leveraging USPS Online Tools

Using USPS online tools, such as the USPS Business Customer Gateway, simplifies the process of obtaining a bulk mail permit. You can create and manage your USPS.com account for easy access to services like Click-N-Ship and Click-N-Ship Business Pro. These platforms allow you to submit mailing documentation quickly.

Additionally, you can utilize bulk editing features to manage large volumes of shipments efficiently. This integration reduces the chance of errors and helps maintain a clear customer profile. With built-in tracking, you can monitor the progress of your mail pieces, ensuring timely delivery.


### Integrating APIs for Efficiency

Integrating APIs into your mailing workflow can significantly enhance efficiency. APIs can automate tasks like creating electronic manifest files, which streamline the submission process. This is particularly beneficial for businesses engaging in high-volume shipping, as it minimizes manual entry and speeds up the workflow.

Moreover, using APIs can connect your existing systems directly with USPS services. This means seamless access to presort services and mailing solutions tailored to your business needs. A comprehensive API integration leads to smoother operations and helps you stay organized in managing different aspects of your bulk mailing.


### Tracking and Reporting with Electronic Files

Effective tracking and reporting are essential for any bulk mailing strategy. Utilizing reporting tools provided by USPS enables you to analyze the performance of your mail campaigns through detailed metrics. This can help you assess volume shipping trends and gain insights into customer engagement.

Incorporating electronic files for documentation further enhances your tracking capabilities. You can store all relevant mailing information in a centralized location, making it accessible whenever needed. With services like Pitney Bowes streamlining your processes, you can remain confident in the accuracy of your data.

At Mail Processing Associates, we prioritize optimizing your mailing and printing tasks, ensuring you have the best solutions for your business needs.


## How to Do a Bulk Mailing with USPS

Once you have your permit, here's the complete process for sending a bulk mailing through USPS:


- Get a bulk mail permit — Complete PS Form 3615 and pay the $370 annual mailing fee at your local Post Office or BMEU.
- Prepare your mailing list — Your list must be CASS-certified and updated through the National Change of Address (NCOA) database.
- Design your mailpiece — Meet USPS size, weight, and barcode requirements for your chosen mail class.
- Presort your mail — Sort by ZIP code to qualify for maximum postal discounts. The more you presort, the more you save.
- Print postage — Use a permit imprint, postage meter, or precanceled stamps on each piece.
- Drop off at BMEU — Deliver your mailing to the Business Mail Entry Unit with a completed PS Form 3602 (postage statement).

If you want to reach entire neighborhoods without a permit, consider Every Door Direct Mail -- which requires no permit at all for EDDM Retail mailings. You simply target entire carrier routes using our free EDDM route planner.

 Or skip steps 1-6 and let a mail house do it all. MPA's bulk mailing services include list processing, printing, postal prep, and delivery to USPS.


## Frequently Asked Questions

This section addresses common inquiries regarding obtaining a bulk mail permit. You will find detailed information on the application process, fees, verification methods, nonprofit qualifications, and renewal procedures.


### What is the process for obtaining a USPS bulk mail permit?

Complete PS Form 3615 (Mailing Permit Application and Customer Profile) at your local Post Office or Business Mail Entry Unit. Pay the $370 annual mailing fee and, if using permit imprint, the one-time authorization fee. You'll receive a permit number within 1-2 business days.


### Is it possible to apply for a bulk mail permit online, and if so, how?

Yes, you can apply for a bulk mail permit online. Visit the USPS website and navigate to the "Business" section. There you can find instructions and forms needed for your application. Make sure to have your business information ready for a smooth application process.


### What are the current fees associated with a USPS bulk mail permit?

The USPS annual mailing fee is $370 per year per mail class, per post office. A permit imprint authorization costs approximately $370 one-time. Total first-year cost is around $740. These fees are separate from postage — you still pay per-piece postage on each mailing. Check the USPS Mailing Permit FAQ for the most up-to-date information.


### How can I verify the owner of a postal permit?

To verify the owner of a postal permit, you can contact your local USPS office. They may require you to provide the permit number for reference. This helps ensure that you have the proper information regarding the permit's use.


### What are the requirements to qualify for nonprofit bulk mailing rates with USPS?

Nonprofit organizations must apply for approval from the USPS to qualify for special nonprofit postage rates. This typically requires proof of nonprofit status, such as a 501(c)(3) designation, and an application with the postal service. Learn more about nonprofit bulk mail discounts and how to maximize your savings.


### How do I renew my existing bulk mail permit?

Pay the $370 annual mailing fee before your permit expires. You can renew at your local Post Office or through the USPS Business Customer Gateway online. If your permit lapses, you'll need to reapply with a new PS Form 3615.


### How much does a USPS bulk mail permit cost?

A USPS bulk mail permit costs $370 per year for the annual mailing fee. If you want to use a permit imprint (pre-printed postage mark), there's an additional one-time authorization fee of approximately $370. Total first-year cost is around $740. You can avoid permit fees entirely by mailing through a mail house like Mail Processing Associates that already holds permits.


### What is the minimum quantity for bulk mail?

USPS requires a minimum of 200 identical pieces per mailing for Marketing Mail (bulk rate), or 500 pieces for Presorted First-Class Mail. Each piece must be identical or nearly identical in size, weight, and content. There is no maximum quantity limit.


### Do I need my own bulk mail permit?

Not necessarily. Many businesses mail under their mail house's permit instead of getting their own. This saves the $370+ annual fee and avoids the setup process. Mail Processing Associates handles bulk mailings under our own permits, providing full postal prep, presort, and USPS delivery.

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