Why Retail Stores Use EDDM
Drive Store Visits
EDDM puts your store promotion in every mailbox in your trade area. Physical mailers cut through digital noise and drive real foot traffic.
Holiday & Event Ready
From Black Friday to Small Business Saturday, EDDM helps you own the holiday season in your local market.
Target Your Customers
Select neighborhoods that match your customer profile - household income, home values, and demographic data help you reach ideal shoppers.
Retail EDDM Campaign Examples
See how retail stores use EDDM to drive sales:
Black Friday Sale Mailer
Furniture store mails 25,000 postcards in early November announcing Black Friday doorbusters and financing specials.
New Store Grand Opening
Boutique announces new location with 15,000 postcards featuring grand opening discount and first 100 customers gift.
Spring Clearance Event
Clothing retailer promotes spring clearance with 10,000 postcards offering 40-70% off winter inventory.
Loyalty Program Launch
Local retailer introduces rewards program with 8,000 postcards. Join today offer includes instant 15% off first purchase.
Popular Retail EDDM Use Cases
Promotional Events
- Grand opening announcements
- Holiday sales events
- Black Friday/Cyber Monday
- Clearance and closeout sales
- Anniversary celebrations
Customer Building
- Loyalty program launches
- New product arrivals
- Seasonal inventory updates
- VIP customer events
- Referral programs
How Retail EDDM Works
Select Your Trade Area
Use our free EDDM tool to select carrier routes in your store's trade area
We Print
MPA prints your promotional postcards on eye-catching stock with vibrant colors
We Prepare
We bundle, label, and prepare your mail for USPS drop-off
USPS Delivers
Your postcards reach every household - driving shoppers to your store
Ready to Drive More Store Traffic?
Use our free EDDM route planner to select neighborhoods around your store and get instant pricing. No login required.
Launch Retail EDDM PlannerRetail EDDM FAQs
When should retailers send EDDM mailers?
Time campaigns to major shopping periods: Black Friday/holiday season (mail early November), back-to-school (late July), spring clearance (March), and summer sales (June). For grand openings, mail 1-2 weeks before opening. Always allow 2-3 weeks for EDDM delivery.
How far should a retail store target with EDDM?
Most retail stores draw customers from a 5-10 mile radius. Specialty stores may draw from 15+ miles if they offer unique products. Target neighborhoods that match your customer demographic - use our EDDM tool to filter by income levels, family status, and home values.
What retail promotions work best with EDDM?
The most effective retail EDDM offers include: grand opening discounts (20-30% off), holiday sale events, clearance promotions, loyalty program sign-ups with instant discount, and seasonal inventory arrivals. Include expiration dates and store hours to drive urgency and foot traffic.
How can EDDM help compete with online retailers?
EDDM helps local retailers build community presence. Emphasize in-person benefits: touch products before buying, same-day availability, local expertise, no shipping delays, and supporting local business. A well-timed physical mailer can cut through digital noise and drive store visits.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping retail stores drive sales with direct mail since 1989. We understand that retail marketing is seasonal and time-sensitive - your Black Friday mailer needs to hit mailboxes at exactly the right time.
As a veteran-owned business, we bring military precision to every mail campaign. Our full-service approach means you get design assistance, printing, mail prep, and USPS entry all from one accountable team.