Why Restaurant Businesses Use EDDM
Menu Distribution
Get your full menu into every home in your delivery radius. Large format postcards showcase your dishes beautifully and stick to refrigerators.
Grand Openings
Announce your new location to thousands of nearby households. Include a first-visit discount to drive immediate foot traffic.
Coupons That Convert
Physical coupons have higher redemption rates than digital. Include a trackable offer code to measure your campaign's ROI.
Restaurant EDDM Campaign Examples
Here are typical campaigns we print and mail for restaurant clients:
Menu Saturation Mailer
- Quantity: 10,000 pieces
- Size: 8.5x11 full-color menu postcard
- Target: 5-mile radius from restaurant
- Offer: "Free appetizer with $25 order"
Result: New Italian restaurant filled dining room for 3 months straight
Lunch Special Blitz
- Quantity: 5,000 pieces
- Size: 6.5x9 postcard
- Target: Business districts, office parks
- Offer: "$8.99 lunch combo Mon-Fri"
Result: 40% increase in weekday lunch traffic within 2 weeks
Holiday Catering Push
- Quantity: 8,000 pieces
- Size: 6.5x9 postcard
- Target: Higher income neighborhoods
- Timing: November 1st delivery
Result: Booked 45 catering orders for Thanksgiving week
Grand Opening Announcement
- Quantity: 15,000 pieces
- Size: 8.5x11 postcard
- Target: All routes within 5 miles
- Offer: "Grand Opening: 20% off entire check"
Result: Line out the door opening weekend, 3% coupon redemption
EDDM Tips for Restaurants
Use High-Quality Food Photos
Professional food photography dramatically increases response rates. Show your signature dishes in their best light - this is what makes people hungry.
Time Your Campaigns
Mail before major food holidays: Super Bowl Sunday, Mother's Day, Father's Day, Thanksgiving. Plan for delivery 1-2 weeks before the event.
Make Offers Irresistible
The best restaurant offers: Free appetizer, BOGO entrees, $X off orders over $Y, free delivery on first order. Include expiration dates to create urgency.
Mail Consistently
One mailer isn't enough. Plan quarterly campaigns to stay top-of-mind. Regular customers see your mailers and remember to order.
How EDDM Works for Restaurants
Select Routes
Use our EDDM tool to draw a radius around your restaurant and select carrier routes
We Print
MPA prints your menu postcards on premium stock with vivid food photography
We Prepare
We bundle, label, and prepare your mail for USPS according to postal regulations
USPS Delivers
Your menu reaches every household on selected routes - no addresses needed
Ready to Fill More Tables?
Use our free EDDM route planner to select neighborhoods around your restaurant and get instant pricing. No login required.
Plan Your Restaurant CampaignRestaurant EDDM FAQs
What's the best EDDM postcard size for restaurants?
The 6.5x9 or 8.5x11 postcard sizes work best for restaurants because they provide enough space to showcase your menu, include a coupon, and display appetizing food photos. These larger formats stand out in the mailbox and have higher response rates for food service businesses.
How far should a restaurant target with EDDM?
Most restaurants see the best ROI targeting a 3-5 mile radius from their location. This typically covers your primary customer base - the people most likely to order delivery or dine in regularly. Our EDDM tool lets you select specific carrier routes within this radius.
What's the typical response rate for restaurant EDDM campaigns?
Restaurant EDDM campaigns typically see 1-3% response rates, which is higher than many other industries. With the right offer (like a free appetizer or 20% off first order), some restaurants report response rates as high as 5%. Track redemptions with unique coupon codes.
When is the best time for restaurants to send EDDM mailers?
The best times for restaurant EDDM are: before major holidays (Thanksgiving, Christmas, Mother's Day, Valentine's Day), during football season for sports bars, back-to-school for family restaurants, and New Year for healthy dining options. Plan for mail to arrive 1-2 weeks before your target event.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping restaurants grow with direct mail since 1989. We understand that restaurant marketing is time-sensitive - your mailer needs to arrive before the holiday rush, not after.
As a veteran-owned business, we bring military precision to every campaign. From menu design assistance to final USPS entry, we handle the entire process so you can focus on what you do best: serving great food.