Why Real Estate Agents Use EDDM
Farm Your Territory
Geographic farming builds recognition over time. Consistent EDDM campaigns make you the first agent homeowners think of when they're ready to sell.
Just Listed/Sold Power
Nothing proves your expertise like recent activity. Just Sold postcards show neighbors you get results in their area.
Affordable Farming
At $0.26 postage per piece, you can mail 1,000 homes for just $260 in postage. Add printing and you're still under $500 for meaningful market presence.
Real Estate EDDM Campaign Examples
Here are typical campaigns we print and mail for real estate professionals:
Monthly Farming Program
- Quantity: 2,000 pieces/month
- Size: 6.5x9 glossy postcard
- Target: Same 2,000 homes every month
- Content: Market stats, tips, agent branding
Result: After 8 months, agent became #1 listing agent in the subdivision
Just Sold Announcement
- Quantity: 500-1,000 pieces
- Size: 6.5x9 or 8.5x11 postcard
- Target: Routes around sold property
- Content: "Just Sold" with price, days on market
Result: 3 listing appointments from neighbors within 2 weeks
Open House Invite
- Quantity: 1,500 pieces
- Size: 6.5x9 postcard
- Target: 1-mile radius from listing
- Timing: Delivered Tuesday before weekend open house
Result: 40+ attendees, 2 offers within a week
Market Update Mailer
- Quantity: 3,000 pieces quarterly
- Size: 8.5x11 two-sided
- Target: Luxury neighborhoods ($500K+)
- Content: Local sales data, price trends, free CMA offer
Result: 5-8 CMA requests per quarter, 2-3 listings annually
EDDM Tips for Real Estate Agents
Use Your Photo
Your professional headshot should be on every piece. People do business with people they recognize. Consistency in your photo builds familiarity.
Consistency Wins
One mailer won't build your farm. Plan for 12+ months of consistent mailings. The agent who shows up every month becomes the neighborhood expert.
Include Market Data
Homeowners want to know their home's value. Include recent sales, average prices, and days on market. Position yourself as the local market expert.
Right-Size Your Farm
500-2,000 homes is ideal for most agents. Too small and you won't get enough listings. Too large and you can't maintain consistent frequency.
How EDDM Works for Real Estate
Define Your Farm
Use our EDDM tool to select carrier routes that match your target neighborhoods
We Print
MPA prints your postcards on premium stock with sharp photos and bold branding
We Prepare
We bundle, label, and prepare your mail for USPS according to postal regulations
USPS Delivers
Your postcard reaches every home in your farm - building recognition with each drop
Ready to Dominate Your Farm Area?
Use our free EDDM route planner to select your target neighborhoods and get instant pricing. No login required.
Plan Your Real Estate CampaignReal Estate EDDM FAQs
What is real estate farming with EDDM?
Real estate farming is consistently mailing to a specific geographic area (your "farm") to build name recognition and become the go-to agent. EDDM is perfect for farming because you can target specific neighborhoods by carrier route without needing individual addresses. Most agents farm 500-2,000 homes monthly.
How often should real estate agents send EDDM mailers?
Successful farming requires consistency. Most top-producing agents mail to their farm monthly or at minimum quarterly. It takes 6-12 months of consistent mailing before you'll see significant listing appointments from your farm area. EDDM's low postage cost ($0.26/piece) makes monthly farming affordable.
What content works best for real estate EDDM postcards?
The most effective real estate postcards include: Just Listed/Just Sold announcements (proves you're active), market updates with local stats, home valuation offers, open house invitations, and seasonal tips. Always include your professional photo, contact info, and a clear call-to-action.
Can I target specific neighborhoods with EDDM?
Yes! EDDM lets you select individual carrier routes within ZIP codes. This means you can target specific subdivisions, gated communities, or neighborhoods while avoiding areas outside your farm. Our free EDDM tool shows you exactly which routes cover which areas.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping real estate professionals build their businesses with direct mail since 1989. We understand that real estate marketing requires fast turnaround - your Just Sold postcard needs to hit mailboxes while the sale is still fresh news.
As a veteran-owned business, we bring military precision to every campaign. From design assistance to final USPS entry, we handle the entire process so you can focus on what you do best: listing and selling homes.