Why Home Service Businesses Use EDDM
Seasonal Campaigns
Hit homeowners before they need you. Spring AC tune-ups, fall furnace checks, and pre-season landscaping - timing is everything in home services.
Storm Response
After severe weather, EDDM lets you quickly reach affected neighborhoods with roof inspection offers, emergency plumbing services, and tree removal.
Target Homeowners
Focus on residential neighborhoods where homeowners make repair decisions. Select routes with established homes that need regular maintenance.
Home Services EDDM Campaign Examples
Here are typical campaigns we print and mail for home service contractors:
HVAC Spring Tune-Up Campaign
- Quantity: 15,000 pieces
- Size: 6.5x9 postcard
- Target: Homes 15+ years old in service area
- Timing: March delivery (before summer rush)
Result: 180 tune-up appointments, 23 system replacements
Roofing Storm Response
- Quantity: 8,000 pieces
- Size: 8.5x11 postcard
- Target: ZIP codes in storm path
- Timing: Mailed 5 days post-storm
Result: 95 free inspections, 31 full roof replacements
Plumbing Water Heater Promo
- Quantity: 10,000 pieces
- Size: 6.5x9 postcard
- Target: Neighborhoods built 2005-2015
- Offer: "$100 off water heater replacement"
Result: 67 water heater installs at $1,200+ average ticket
Landscaping Spring Cleanup
- Quantity: 5,000 pieces
- Size: 6.5x9 postcard
- Target: Upscale neighborhoods, larger lots
- Offer: "Free mulch with spring cleanup package"
Result: 45 new recurring lawn care accounts
EDDM Tips by Home Service Type
HVAC Contractors
Mail in March for summer prep, September for winter prep. Include financing options for system replacements. Highlight energy savings and rebates.
Plumbers
Target older neighborhoods where pipes and water heaters are aging. Offer free water quality tests or drain inspections as lead generators.
Roofers
Act fast after storms - be first to mailboxes. Include before/after photos. Mention insurance claim assistance and free inspections.
Landscapers
Target by lot size and home value. Mail in February/March for spring and September for fall cleanup. Offer recurring service discounts.
How EDDM Works for Home Services
Select Routes
Use our EDDM tool to select carrier routes in your service area by neighborhood age and home value
We Print
MPA prints your postcards on durable stock that showcases your work and builds trust
We Prepare
We bundle, label, and prepare your mail for USPS according to postal regulations
USPS Delivers
Your postcard reaches every homeowner on selected routes - ready when they need service
Ready to Fill Your Service Calendar?
Use our free EDDM route planner to select neighborhoods in your service area and get instant pricing. No login required.
Plan Your Home Services CampaignHome Services EDDM FAQs
What's the best time of year for HVAC EDDM campaigns?
The best times for HVAC EDDM are: early spring (March-April) for AC tune-ups before summer, early fall (September-October) for heating system checks, and immediately after extreme weather events. Plan campaigns 2-3 weeks before peak demand to capture early buyers.
How can roofers use EDDM after storms?
After significant storms, roofers should immediately target affected ZIP codes with EDDM postcards offering free inspections. Speed matters - get your mailer out within 1-2 weeks of the storm while homeowners are still assessing damage. Include before/after photos of storm damage repairs.
Should home service companies target homeowners or all addresses?
For most home services (HVAC, plumbing, roofing), targeting residential routes makes sense since renters typically don't hire contractors. However, some routes mix residential and commercial. EDDM can't exclude renters, but targeting owner-occupied neighborhoods and higher-value homes improves ROI.
What offer works best for home service EDDM postcards?
The most effective home service offers include: seasonal tune-up specials ($X off AC tune-up), free estimates/inspections, percentage discounts for first-time customers, and financing promotions. Include expiration dates (30-60 days) to create urgency. Track with unique promo codes.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping home service contractors grow with direct mail since 1989. We understand that timing is critical - your storm response mailer needs to hit mailboxes before competitors, and your seasonal campaign needs to arrive before homeowners book with someone else.
As a veteran-owned business, we bring military precision to every campaign. From design assistance to final USPS entry, we handle the entire process so you can focus on what you do best: serving homeowners.