Why Fitness Centers Use EDDM
Local Market Saturation
Reach every household within driving distance of your gym. EDDM ensures no potential member is missed in your target area.
Seasonal Campaigns
Time your campaigns to peak motivation periods - New Year, spring, and back-to-school. Be in mailboxes when people are ready to join.
High Member Value
A gym member paying $50/month for 2 years = $1,200 lifetime value. EDDM's low cost makes customer acquisition highly profitable.
Fitness EDDM Campaign Examples
See how gyms and fitness studios use EDDM to grow membership:
January Membership Drive
Gym mails 20,000 postcards in late December featuring $0 enrollment and free first month. Arrives in mailboxes Jan 2-5.
Yoga Studio Grand Opening
New yoga studio announces opening with founding member rates. 8,000 postcards to upscale neighborhoods within 4 miles.
CrossFit Box Launch
CrossFit gym targets active neighborhoods with free intro class offer. 5,000 postcards featuring member transformation photos.
Spring Group Fitness Push
Fitness center promotes new spring class schedule. 12,000 postcards highlighting Zumba, spin, and outdoor boot camp options.
Popular Fitness EDDM Use Cases
Membership Campaigns
- New member promotions
- New Year resolution campaigns
- Grand opening announcements
- Free trial week offers
- Referral program launches
Program Promotions
- New class schedules
- Personal training specials
- Weight loss challenges
- Summer fitness camps
- Corporate wellness programs
How Fitness EDDM Works
Select Your Area
Use our free EDDM tool to select carrier routes within driving distance of your gym
We Print
MPA prints your postcards on quality stock with energetic, motivating imagery
We Prepare
We bundle, label, and prepare your mail for USPS drop-off
USPS Delivers
Your postcards reach every household - inspiring them to join your gym
Ready to Grow Your Membership?
Use our free EDDM route planner to select neighborhoods around your gym and get instant pricing. No login required.
Launch Fitness EDDM PlannerFitness EDDM FAQs
When is the best time for gym EDDM campaigns?
January is peak time for gym marketing - mail in late December to arrive for New Year resolution season. Other strong times include post-summer (September "back to routine"), early spring (beach body prep), and before summer for pool/outdoor fitness promotions.
How far should a gym target with EDDM?
Most gym members live within 10-15 minutes of their fitness center. Target a 3-5 mile radius from your location. For boutique studios (yoga, CrossFit, cycling), you may draw from further if you have a specialized offering. Use our EDDM tool to select specific routes.
What offer works best for fitness EDDM?
The most effective gym offers include: free week trial, $0 enrollment fee, first month free, or discounted annual memberships. Include a clear expiration date to create urgency. "Join by January 31" performs better than open-ended offers.
How can EDDM help with new gym location openings?
EDDM is perfect for grand openings. Saturate your target area with "Coming Soon" teasers 4-6 weeks before opening, then follow with grand opening announcements featuring founding member rates. Many gyms see 200-500 pre-registrations from well-executed EDDM campaigns.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping fitness centers grow with direct mail since 1989. We understand that gym marketing is seasonal and time-sensitive - your January campaign needs to hit mailboxes right after New Year's Day.
As a veteran-owned business, we bring military precision to every mail campaign. Our full-service approach means you get design assistance, printing, mail prep, and USPS entry all from one accountable team.