Why Dental Practices Use EDDM
New Patient Acquisition
Reach families who just moved to the area or are looking for a new dentist. EDDM puts your practice in front of every household in target neighborhoods.
High Lifetime Value
A new patient is worth $1,000-3,000+ over their lifetime. At $0.50-0.75 per piece all-in, EDDM delivers exceptional ROI for dental practices.
Family Focus
Target neighborhoods with young families for pediatric dentistry. One child patient often brings the whole family to your practice.
Dental EDDM Campaign Examples
Here are typical campaigns we print and mail for dental practices:
New Patient Special
- Quantity: 10,000 pieces
- Size: 6.5x9 glossy postcard
- Target: 5-mile radius, family neighborhoods
- Offer: "$99 exam, cleaning & X-rays (reg. $350)"
Result: 28 new patients at $2,100 average lifetime value
Teeth Whitening Promotion
- Quantity: 5,000 pieces
- Size: 6.5x9 postcard
- Target: Higher-income neighborhoods
- Timing: April (before wedding season)
Result: 42 whitening treatments at $450 average
Family Dentistry Campaign
- Quantity: 8,000 pieces
- Size: 8.5x11 two-sided
- Target: Neighborhoods with young families
- Timing: August (back-to-school)
Result: 35 new families (85+ individual patients)
Insurance Year-End Push
- Quantity: 12,000 pieces
- Size: 6.5x9 postcard
- Target: Middle to upper-income households
- Timing: October delivery
Result: 52 appointments for unused insurance benefits
EDDM Tips for Dental Practices
Show Friendly Faces
Include photos of your team and a welcoming office. Dental anxiety is real - your mailer should feel warm and approachable, not clinical.
Use Specific Dollar Amounts
"$99 cleaning" outperforms "50% off." Show the regular price crossed out next to your offer to emphasize the value.
Mention Insurance
"We accept most insurance" or list specific providers. Many people choose dentists based on insurance acceptance. This removes a barrier to response.
Emphasize Convenience
Include a simple map showing your location. Mention evening/weekend hours if available. "Just 5 minutes from [landmark]" resonates with busy families.
How EDDM Works for Dental Practices
Select Routes
Use our EDDM tool to select carrier routes near your practice in family-friendly neighborhoods
We Print
MPA prints your postcards on premium stock with warm, inviting imagery
We Prepare
We bundle, label, and prepare your mail for USPS according to postal regulations
USPS Delivers
Your postcard reaches every household - introducing your practice to potential new patients
Ready to Grow Your Patient Base?
Use our free EDDM route planner to select neighborhoods near your practice and get instant pricing. No login required.
Plan Your Dental CampaignDental EDDM FAQs
What's the best EDDM offer for dental new patient campaigns?
The most effective dental offers include: $99 new patient exam, cleaning & X-rays (regular $300+ value), free whitening for new patients, or $X off first visit. Specific dollar amounts outperform percentage discounts. Always include "new patients only" and an expiration date to create urgency.
How far should a dental practice target with EDDM?
Most dental patients prefer a dentist within 10-15 minutes of home. We recommend starting with a 3-5 mile radius from your practice. Focus on residential neighborhoods with families if you offer pediatric dentistry. Our EDDM tool lets you select specific carrier routes to optimize your targeting.
When is the best time for dental EDDM campaigns?
Key timing for dental EDDM: January (New Year resolutions), back-to-school season (August), before insurance year-end (October-November to capture unused benefits), and before wedding season for whitening promotions. Avoid mid-December when mail volume is high and attention is low.
How many new patients can a dental EDDM campaign generate?
A well-designed dental EDDM campaign typically generates 10-30 new patients per 10,000 pieces mailed (0.1-0.3% response rate). With lifetime patient values of $1,000-3,000+, even modest response rates deliver strong ROI. Track results with unique phone numbers or promo codes.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping dental practices grow with direct mail since 1989. We understand that your mailer represents your practice - it needs to look professional, feel welcoming, and motivate people to pick up the phone.
As a veteran-owned business, we bring military precision to every campaign. From design assistance to final USPS entry, we handle the entire process so you can focus on what you do best: caring for patients.