Why Automotive Businesses Use EDDM
Reach Every Car Owner
Every household has vehicles that need service. EDDM puts your specials in front of every potential customer in your trade area.
Service Department Growth
Service drives dealership profits. EDDM helps fill bays with oil change specials, tire sales, and seasonal maintenance promotions.
High-Value Transactions
Vehicle sales and major repairs are high-ticket transactions. Even small response rates deliver significant ROI on EDDM investment.
Automotive EDDM Campaign Examples
See how dealerships and service centers use EDDM to drive business:
Oil Change Special Mailer
Quick lube shop mails 12,000 postcards featuring $24.99 oil change special. Includes tire rotation add-on upsell offer.
Year-End Clearance Event
Car dealership announces year-end clearance with 30,000 postcards. Features remaining 2025 models at invoice pricing.
Winter Tire Sale
Tire shop promotes winter tire packages with 8,000 postcards. Buy 3 get 1 free offer with free mounting and balancing.
Trade-In Event Mailer
Dealership promotes trade-in bonus event with 20,000 postcards. "Get $2,000 over KBB value this weekend only."
Popular Automotive EDDM Use Cases
Service Promotions
- Oil change specials
- Tire sales and rotations
- Brake service discounts
- AC/heating seasonal service
- State inspection reminders
Sales Events
- New inventory announcements
- Year-end clearance events
- Trade-in bonus promotions
- Holiday sales events
- Tax refund season deals
How Automotive EDDM Works
Select Your Market
Use our free EDDM tool to select carrier routes in your trade area by demographics
We Print
MPA prints your postcards on quality stock with bold vehicle imagery and offers
We Prepare
We bundle, label, and prepare your mail for USPS drop-off
USPS Delivers
Your postcards reach every household - driving showroom and service visits
Ready to Drive More Business?
Use our free EDDM route planner to select neighborhoods in your market and get instant pricing. No login required.
Launch Automotive EDDM PlannerAutomotive EDDM FAQs
When should automotive businesses send EDDM mailers?
Key timing for automotive EDDM: year-end clearance (November-December), tax refund season (February-April), back-to-school vehicle sales (August), and seasonal service reminders (spring for AC, fall for winterization). Service centers should mail before seasonal maintenance needs.
How far should a car dealership target with EDDM?
Car dealerships typically draw buyers from a 20-30 mile radius or more. Service departments draw from 5-10 miles. Target neighborhoods that match your inventory - luxury brands in higher-income areas, economy vehicles in middle-income neighborhoods. Use our EDDM tool to filter by demographics.
What automotive promotions work best with EDDM?
Top performing automotive EDDM offers include: oil change specials ($19.99-29.99), tire sales and rotations, year-end clearance events, trade-in bonus offers, and service department discounts. Include specific pricing and expiration dates to drive urgency.
Can EDDM help independent auto shops compete with dealerships?
Yes! Independent shops can use EDDM to saturate their local market with competitive service pricing. Emphasize lower labor rates, faster service, and local ownership. Target neighborhoods with older vehicles that are out of warranty and need affordable maintenance.
About Mail Processing Associates
Mail Processing Associates (MPA) has been helping automotive businesses drive results with direct mail since 1989. We understand that automotive marketing requires high-impact visuals and time-sensitive promotions - your year-end clearance mailer needs to create urgency.
As a veteran-owned business, we bring military precision to every mail campaign. Our full-service approach means you get design assistance, printing, mail prep, and USPS entry all from one accountable team.