SAMPLE DATA — live demo with synthetic scans for a fictional company. Back to demo overview
MPA
Mail Processing Associates
Direct Mail Tracking
BluePeak Cooling & Air (SAMPLE) · $89 A/C Tune-Up Neighborhood Drop
BASIC Campaign launched Jun 4, 2026
Last 7 days Last 30 days All time
Updated just now · Refresh
Peak scan day
Thursday, Jun 11
9 scans
Most active hour
12 PM – 1 PM
16% of all scans
Best day of the week
Thursday
13 scans
Top scanning location
Lakeland
35 scans
Total Scans
58
All scan events
Response Rate
—
Aggregate scan rate / 0 mailed
First Scan
Jun 7, 2026
9:59 AM
Most Recent Scan
2d ago
Jun 20, 2026, 12:29 PM

Scans Over Time

Daily scan activity since campaign launch

059 Jun 7Jun 8Jun 9Jun 10Jun 11Jun 12Jun 13Jun 14Jun 15Jun 16Jun 17Jun 18Jun 19Jun 20

When People Scan

Hour of day · helps time future drops to land before peak engagement windows

12a
 
 
 
4a
 
 
 
8a
 
 
 
12p
 
 
 
4p
 
 
 
8p
 
 
 

Day of the Week

Total scans by weekday · best days for matching follow-up calls

Sun
12
Mon
9
Tue
6
Wed
5
Thu
13
Fri
4
Sat
9

Top Scan Locations

Cities by scan count · location is approximate (based on IP geo, especially loose on cellular)

Lakeland, Florida
35
Plant City, Florida
8
Winter Haven, Florida
7
Mulberry, Florida
5
Auburndale, Florida
3
Hosted by Mail Processing Associates · Lakeland, FL · mailpro.org
Tracking data refreshes within ~60 seconds of each scan event · Bot scans are filtered out
Industry benchmark: 4.4% average direct mail response rate (mixed campaigns) · 5-9% for personalized direct mail