SAMPLE DATA — live demo with synthetic scans for a fictional company. Back to demo overview
MPA
Mail Processing Associates
Direct Mail Tracking
BluePeak Cooling & Air (SAMPLE) · $89 A/C Tune-Up Neighborhood Drop
BASIC Campaign launched Jun 4, 2026
Last 7 days Last 30 days All time
Updated just now · Refresh
Peak scan day
Thursday, Jun 18
4 scans
Most active hour
12 PM – 1 PM
23% of all scans
Best day of the week
Thursday
4 scans
Top scanning location
Lakeland
9 scans
Total Scans
13
↓ 68% vs prior period
Response Rate
—
Aggregate scan rate / 0 mailed
First Scan
Jun 16, 2026
9:55 AM
Most Recent Scan
2d ago
Jun 20, 2026, 12:29 PM

Scans Over Time

Daily scan activity over the last 7 days

024 Jun 16Jun 17Jun 18Jun 19Jun 20

When People Scan

Hour of day · helps time future drops to land before peak engagement windows

12a
 
 
 
4a
 
 
 
8a
 
 
 
12p
 
 
 
4p
 
 
 
8p
 
 
 

Day of the Week

Total scans by weekday · best days for matching follow-up calls

Sun
0
Mon
0
Tue
2
Wed
2
Thu
4
Fri
3
Sat
2

Top Scan Locations

Cities by scan count · location is approximate (based on IP geo, especially loose on cellular)

Lakeland, Florida
9
Mulberry, Florida
2
Plant City, Florida
1
Winter Haven, Florida
1
Hosted by Mail Processing Associates · Lakeland, FL · mailpro.org
Tracking data refreshes within ~60 seconds of each scan event · Bot scans are filtered out
Industry benchmark: 4.4% average direct mail response rate (mixed campaigns) · 5-9% for personalized direct mail